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ID: 014134

A study of Marketing mix strategies adopted by fruit processing industry in the Konkan region & its applications at the global l / Gaikwad, Rupendra Ramchandra; Guide- Jain Surbhi

April 2012 Thesis

Guide- Jain Surbhi	Thesis
	0 Rating(s) & 0 Review(s)

Publication	Pune, University of Pune, April 2012.
Description	290p.

Key Words

Marketing strategy ; Mix Marketing ; Fruit processing industry- Konkan ; Konkan- Global level

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Accession#	Call#	Current Location	Status	Policy	Location
T00259	658.802/GAI T00259	Main	On Shelf	Reference books

ID: 014176

Business-To-Business Marketing / Brennan,Ross; Canning,Louise; McDowell,Raymond

2011

Brennan,Ross	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Sage, 2011.
Description	xxi,386p.
Standard Number	978-81-321-0746-0

Key Words

Marketing strategy ; Industrial marketing ; Business to Business

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Accession#	Call#	Current Location	Status	Policy	Location
018276	658.804/BRE 018276	Main	On Shelf	Text

ID: 001176

competative Advantage / Porter, Michael E

1985

Porter, Michael E	Book
	0 Rating(s) & 0 Review(s)

Publication

America, Macmillan Inc.,

Key Words

Marketing strategy

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Accession#	Call#	Current Location	Status	Policy	Location
002459	658.835/POR/002459	Main	On Shelf	Text

ID: 012851

Consumer behavior and marketing strategy / Peter, J. Paul; Olson, Jerry C.

2006

Harvard Business Review	Book
	0 Rating(s) & 0 Review(s)

Edition	7th ed.
Publication	New Delhi, Tata McGraw-Hill, 2006.
Description	xvi, 579p.
Standard Number	0-07-060158-5

Key Words

Marketing strategy ; Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
005804	658.407/HBR 005804	Main	On Shelf	Text

ID: 010260

Consumer Behaviour / Gautam, Neeran; Jani, Kokil

2008

Gautam, Neeran	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Wisdom Publication, 2008.
Description	394p.
Standard Number	81-89547-33-X

Key Words

Marketing strategy ; Consumer Behaviour

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Accession#	Call#	Current Location	Status	Policy	Location
014504	658.8342/GAU 014504	Main	On Shelf	Text

ID: 014596

Global Marketing Management: International Student Version / Kotabe, Masaaki; Helsen, Kristiaan

2012

Kotabe, Masaaki	Book
	0 Rating(s) & 0 Review(s)

Edition	5th Ed.
Publication	New Delhi, Wiley, 2012.
Description	xxiii, 717p.
Standard Number	978-81-265-3412-8

Key Words

Marketing strategy ; Global Marketing Research ; Global Pricing

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Accession#	Call#	Current Location	Status	Policy	Location
019001	658.8/KOT 019001	Main	On Shelf	Text

ID: 015340

Global Marketing Management: Changes, New Challengs, and Strategies / Lee, Kiefer; Carter, Steve

2012

Lee, Kiefer	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd Ed.
Publication	United Kingdom, Oxford, 2012.
Description	xxv,578p.
Standard Number	978-0-19-966872-4

Key Words

Marketing strategy ; Globalization ; Marketing Environment

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Accession#	Call#	Current Location	Status	Policy	Location
019395	658.8/LEE 019395	Main	On Shelf	Text

ID: 013698

Kellogg On Marketing / Tybout, Alice M.; Calder, Bobby J.

2010

Tybout, Alice M.	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd Ed.
Publication	New Delhi, John Wiley and Sons Inc., 2010.
Description	426p
Standard Number	978-81-265-2841-7

Key Words

Marketing strategy ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
017974	658.8/TYB 017974	Main	On Shelf	Text

ID: 012079

Lifestyle Marketing / Sangeetha, K

2006

Sangeetha, K	Book
	0 Rating(s) & 0 Review(s)

Edition	First Ed.
Publication	Hyderabad, India, The ICFAI university press, 2006.
Description	vii, 187p.
Standard Number	81-314-0586-9

Key Words

Marketing strategy ; Lifestyle Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
016241	658.8/ SAN/ 016241	Main	On Shelf	Text

ID: 007262

Manager's guide to competitive marketing strategies / Paley, Norton

2007

Paley, Norton	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Viva Book Private Limited, 2007.
Description	X, 412p

Key Words

Marketing strategy

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Accession#	Call#	Current Location	Status	Policy	Location
009686	658.835/PAL/009686	Main	On Shelf	Text

ID: 015226

Managing Retailing / Sinha, Piyush; Uniyal, Dwarika

2013

Sinha, Piyush	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed.
Publication	New Delhi, Oxford, 2013.
Description	xiv,568p
Standard Number	0-19-807594-4

Key Words

Marketing strategy ; Indian Retail Industry ; Shopping & Shoppers

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Accession#	Call#	Current Location	Status	Policy	Location
019289	658.87/SIN 019289	Main	On Shelf	Text

ID: 015946

Marketing / Verma, Harsh V; Duggal, Ekta

2015

Verma, Harsh V	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Oxford University Press, 2015.
Description	xiv, 442p.
Standard Number	978-0-19-945910-0

Key Words

Marketing strategy ; Marketing Management ; Channels of Distribution

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Accession#	Call#	Current Location	Status	Policy	Location	IssuedTo	DueOn
020282	658.8/VER 020282	Main	Issued	Text		60001	30-Jun-2021

ID: 014086

Marketing / Grewal, Dhruv; Levy, Michael

2011

Grewal, Dhruv	Book
	0 Rating(s) & 0 Review(s)

Edition	Second Ed.
Publication	New York, Tata McGraw-Hill, 2011.
Description	xxxv, 683p.
Standard Number	978-0-07-133275-0

Key Words

Marketing strategy ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
018389	658. 8/GRE 018389	Main	On Shelf	Text

ID: 012383

Marketing Management: Text & Cases / Jayachandran, S.

2009

Jayachandran, S.	Book
	0 Rating(s) & 0 Review(s)

Edition	First Ed.
Publication	New Delhi, Excel Books, 2009.
Description	xi, 505p.
Standard Number	81-7446-362-3

Key Words

Marketing strategy ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
016647	658.802/ JAY/016647	Main	On Shelf	Text
016648	658.802/ JAY/ 016648/016648	Main	On Shelf	Text

ID: 014984

Marketing Management / Kotler, Philip

1999

Kotler, Philip	Book
	0 Rating(s) & 0 Review(s)

Edition	10ed.
Publication	New Jersey, Prentice Hall, 1999.
Description	xxxi, 718p.
Standard Number	9788120316096

Key Words

Marketing strategy ; Marketing Management ; Marketing Opportunities

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Accession#	Call#	Current Location	Status	Policy	Location
100580	658.8/KOT 100580	Main	On Shelf	Text

ID: 009958

Marketing Management / Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar

2007

Kotler, Philip	Book
	0 Rating(s) & 0 Review(s)

Edition	22th ed
Publication	New Delhi, Dorling kindersley (India)pvt Ltd, 2007.
Description	xliii,119p.Donated Book
Standard Number	81-317-0200-6

Key Words

Marketing strategy ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
100150	658.8/KOT/100150	Main	On Shelf	Text

ID: 011868

Marketing Management: global perspective indian context / Ramaswamy, V S; Namakumari, S

2009

Ramaswamy, V S	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed.
Publication	New Delhi, Macmillan India Limited, 2009.
Description	xxxix,872p.
Standard Number	978-0230-63729-0

Key Words

Marketing strategy ; Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
016400	658.8/RAM 016400	Main	On Shelf	Text

ID: 015279

Marketing Management Strategies / Ferrell, O C; Hartline, Michael D

2011

Ferrell, O C	Book
	0 Rating(s) & 0 Review(s)

Edition	5th Ed.
Publication	Delhi, Cengage Learning, 2011.
Description	xxii,746p
Standard Number	978-81-315-1863-2

Key Words

Marketing strategy ; Marketing Management ; Marketing Plan

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Accession#	Call#	Current Location	Status	Policy	Location
019387	658.8/FER 019387	Main	On Shelf	Text
019388	658.8/FER 019388	Main	On Shelf	Text

ID: 012858

Marketing Planning & Strategy: Part VI / Harvard Business Review

1974

Harvard Business Review	Book
	0 Rating(s) & 0 Review(s)

Publication	USA, Harvard Business Review, 1974.
Description	136pCub No.-82
Standard Number	0-86735-130-6

Key Words

Marketing strategy ; Problem - Solving Techniques

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Accession#	Call#	Current Location	Status	Policy	Location
010064	658.83/HBR 010064	Main	On Shelf	Text

ID: 006392

Marketing Planning in a Total Quality Environment V.3 / Linneman, Robert E; Stanton, John L

2005

Linneman, Robert E	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Jaico Publishing House, 2005.
Description	XVI,464p.
Series	ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT
Standard Number	81-7992-391-6

Key Words

Marketing strategy ; Quality Management ; Strategic Marketing ; Total Quality

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Accession#	Call#	Current Location	Status	Policy	Location
008373	658.835/LIN/008373	Main	On Shelf	Reference books