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MARKETING STRATEGY (30) answer(s).
 
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1
ID:   014134


A study of Marketing mix strategies adopted by fruit processing industry in the Konkan region & its applications at the global l / Gaikwad, Rupendra Ramchandra; Guide- Jain Surbhi April 2012  Thesis
Guide- Jain Surbhi Thesis
0 Rating(s) & 0 Review(s)
Publication Pune, University of Pune, April 2012.
Description 290p.
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Accession#Call#Current LocationStatusPolicyLocation
T00259658.802/GAI T00259MainOn ShelfReference books 
2
ID:   014176


Business-To-Business Marketing / Brennan,Ross; Canning,Louise; McDowell,Raymond 2011  Book
Brennan,Ross Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Sage, 2011.
Description xxi,386p.
Standard Number 978-81-321-0746-0
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Accession#Call#Current LocationStatusPolicyLocation
018276658.804/BRE 018276MainOn ShelfText 
3
ID:   001176


competative Advantage / Porter, Michael E 1985  Book
Porter, Michael E Book
0 Rating(s) & 0 Review(s)
Publication America, Macmillan Inc.,
Key Words Marketing strategy 
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Accession#Call#Current LocationStatusPolicyLocation
002459658.835/POR/002459MainOn ShelfText 
4
ID:   012851


Consumer behavior and marketing strategy / Peter, J. Paul; Olson, Jerry C. 2006  Book
Harvard Business Review Book
0 Rating(s) & 0 Review(s)
Edition 7th ed.
Publication New Delhi, Tata McGraw-Hill, 2006.
Description xvi, 579p.
Standard Number 0-07-060158-5
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Accession#Call#Current LocationStatusPolicyLocation
005804658.407/HBR 005804MainOn ShelfText 
5
ID:   010260


Consumer Behaviour / Gautam, Neeran; Jani, Kokil 2008  Book
Gautam, Neeran Book
0 Rating(s) & 0 Review(s)
Publication Delhi, Wisdom Publication, 2008.
Description 394p.
Standard Number 81-89547-33-X
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Accession#Call#Current LocationStatusPolicyLocation
014504658.8342/GAU 014504MainOn ShelfText 
6
ID:   014596


Global Marketing Management: International Student Version / Kotabe, Masaaki; Helsen, Kristiaan 2012  Book
Kotabe, Masaaki Book
0 Rating(s) & 0 Review(s)
Edition 5th Ed.
Publication New Delhi, Wiley, 2012.
Description xxiii, 717p.
Standard Number 978-81-265-3412-8
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Accession#Call#Current LocationStatusPolicyLocation
019001658.8/KOT 019001MainOn ShelfText 
7
ID:   015340


Global Marketing Management: Changes, New Challengs, and Strategies / Lee, Kiefer; Carter, Steve 2012  Book
Lee, Kiefer Book
0 Rating(s) & 0 Review(s)
Edition 3rd Ed.
Publication United Kingdom, Oxford, 2012.
Description xxv,578p.
Standard Number 978-0-19-966872-4
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Accession#Call#Current LocationStatusPolicyLocation
019395658.8/LEE 019395MainOn ShelfText 
8
ID:   013698


Kellogg On Marketing / Tybout, Alice M.; Calder, Bobby J. 2010  Book
Tybout, Alice M. Book
0 Rating(s) & 0 Review(s)
Edition 2nd Ed.
Publication New Delhi, John Wiley and Sons Inc., 2010.
Description 426p
Standard Number 978-81-265-2841-7
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Accession#Call#Current LocationStatusPolicyLocation
017974658.8/TYB 017974MainOn ShelfText 
9
ID:   012079


Lifestyle Marketing / Sangeetha, K 2006  Book
Sangeetha, K Book
0 Rating(s) & 0 Review(s)
Edition First Ed.
Publication Hyderabad, India, The ICFAI university press, 2006.
Description vii, 187p.
Standard Number 81-314-0586-9
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Accession#Call#Current LocationStatusPolicyLocation
016241658.8/ SAN/ 016241MainOn ShelfText 
10
ID:   007262


Manager's guide to competitive marketing strategies / Paley, Norton 2007  Book
Paley, Norton Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Viva Book Private Limited, 2007.
Description X, 412p
Key Words Marketing strategy 
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Accession#Call#Current LocationStatusPolicyLocation
009686658.835/PAL/009686MainOn ShelfText 
11
ID:   015226


Managing Retailing / Sinha, Piyush; Uniyal, Dwarika 2013  Book
Sinha, Piyush Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New Delhi, Oxford, 2013.
Description xiv,568p
Standard Number 0-19-807594-4
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Accession#Call#Current LocationStatusPolicyLocation
019289658.87/SIN 019289MainOn ShelfText 
12
ID:   015946


Marketing / Verma, Harsh V; Duggal, Ekta 2015  Book
Verma, Harsh V Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Oxford University Press, 2015.
Description xiv, 442p.
Standard Number 978-0-19-945910-0
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Accession#Call#Current LocationStatusPolicyLocationIssuedToDueOn
020282658.8/VER 020282MainIssuedText 6000130-Jun-2021
13
ID:   014086


Marketing / Grewal, Dhruv; Levy, Michael 2011  Book
Grewal, Dhruv Book
0 Rating(s) & 0 Review(s)
Edition Second Ed.
Publication New York, Tata McGraw-Hill, 2011.
Description xxxv, 683p.
Standard Number 978-0-07-133275-0
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Accession#Call#Current LocationStatusPolicyLocation
018389658. 8/GRE 018389MainOn ShelfText 
14
ID:   012383


Marketing Management: Text & Cases / Jayachandran, S. 2009  Book
Jayachandran, S. Book
0 Rating(s) & 0 Review(s)
Edition First Ed.
Publication New Delhi, Excel Books, 2009.
Description xi, 505p.
Standard Number 81-7446-362-3
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Accession#Call#Current LocationStatusPolicyLocation
016647658.802/ JAY/016647MainOn ShelfText 
016648658.802/ JAY/ 016648/016648MainOn ShelfText 
15
ID:   014984


Marketing Management / Kotler, Philip 1999  Book
Kotler, Philip Book
0 Rating(s) & 0 Review(s)
Edition 10ed.
Publication New Jersey, Prentice Hall, 1999.
Description xxxi, 718p.
Standard Number 9788120316096
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Accession#Call#Current LocationStatusPolicyLocation
100580658.8/KOT 100580MainOn ShelfText 
16
ID:   009958


Marketing Management / Kotler, Philip; Keller, Kevin Lane; Koshy, Abraham; Jha, Mithileshwar 2007  Book
Kotler, Philip Book
0 Rating(s) & 0 Review(s)
Edition 22th ed
Publication New Delhi, Dorling kindersley (India)pvt Ltd, 2007.
Description xliii,119p.Donated Book
Standard Number 81-317-0200-6
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Accession#Call#Current LocationStatusPolicyLocation
100150658.8/KOT/100150MainOn ShelfText 
17
ID:   011868


Marketing Management: global perspective indian context / Ramaswamy, V S; Namakumari, S 2009  Book
Ramaswamy, V S Book
0 Rating(s) & 0 Review(s)
Edition 4th ed.
Publication New Delhi, Macmillan India Limited, 2009.
Description xxxix,872p.
Standard Number 978-0230-63729-0
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Accession#Call#Current LocationStatusPolicyLocation
016400658.8/RAM 016400MainOn ShelfText 
18
ID:   015279


Marketing Management Strategies / Ferrell, O C; Hartline, Michael D 2011  Book
Ferrell, O C Book
0 Rating(s) & 0 Review(s)
Edition 5th Ed.
Publication Delhi, Cengage Learning, 2011.
Description xxii,746p
Standard Number 978-81-315-1863-2
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Accession#Call#Current LocationStatusPolicyLocation
019387658.8/FER 019387MainOn ShelfText 
019388658.8/FER 019388MainOn ShelfText 
19
ID:   012858


Marketing Planning & Strategy: Part VI / Harvard Business Review 1974  Book
Harvard Business Review Book
0 Rating(s) & 0 Review(s)
Publication USA, Harvard Business Review, 1974.
Description 136pCub No.-82
Standard Number 0-86735-130-6
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Accession#Call#Current LocationStatusPolicyLocation
010064658.83/HBR 010064MainOn ShelfText 
20
ID:   006392


Marketing Planning in a Total Quality Environment V.3 / Linneman, Robert E; Stanton, John L 2005  Book
Linneman, Robert E Book
0 Rating(s) & 0 Review(s)
Publication Mumbai, Jaico Publishing House, 2005.
Description XVI,464p.
Series ENCYCLOPEDIA OF STRATEGIC MARKETING MANAGEMENT
Standard Number 81-7992-391-6
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Accession#Call#Current LocationStatusPolicyLocation
008373658.835/LIN/008373MainOn ShelfReference books 
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