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SENGUPTA, SUBROTO (1) answer(s).
 
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Brand Positioning: Strategies for Competitive Advantage / Sengupta, Subroto 2006  Book
Sengupta, Subroto Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New Delhi, Tata McGraw-Hill, 2006.
Description xiv,297p.
Standard Number 0-07-058159-2
Key Words Brand Positioning  Branding 
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010196658.827/SEN/010196MainOn ShelfText 
010197658.827/SEN/010197MainOn ShelfText 
010198658.827/SEN/010198MainOn ShelfText