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BRANDING (21) answer(s).
 
12Next
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1
ID:   000046


24 Brand Mantras: finding a place in the minds and hearts of consumers / Kapoor, Jagdeep 2001  Book
Kapoor, Jagdeep Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Response Books, 2001.
Standard Number 0-7619-9525-0
Key Words Branding  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
006263658.827/KAP/006263MainOn ShelfText 
2
ID:   015156


Advertising and promotions: An integrated brand approach / Semenik, Richard J.; Allen, Chris; O'Guinn, Thomas; Kaufmann, Hans Rudiger 2012  Book
Semenik, Richard J. Book
0 Rating(s) & 0 Review(s)
Edition 6th ed.
Publication New Delhi, Cengage, 2012.
Description xli, 710p.
Standard Number 9788131517383
Key Words Branding  Advertising 
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Accession#Call#Current LocationStatusPolicyLocation
019200659.1/SEM 019200MainOn ShelfText 
019201659.1/SEM 019201MainOn ShelfText 
3
ID:   014007


Brand Attachment: Construct, Consequences, and Causes / Park, Whan C.; Maclnnis, Deborah J.; Priester, Joseph 2008  Book
Park, Whan C. Book
0 Rating(s) & 0 Review(s)
Publication USA, NOW, 2008.
Description ix,40p.
Standard Number 978-1-60198-100-4
Key Words Marketing Management  Branding 
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Accession#Call#Current LocationStatusPolicyLocation
018591658.827/PAR 018591MainOn ShelfText 
4
ID:   011693


Brand Equity Measurement: concepts and applications / Harish, R Ed.; Gopalakrishnan, P S Ed. 2007  Book
Harish, R Ed. Book
0 Rating(s) & 0 Review(s)
Edition 1st ed.
Publication Hyderabad, ICFAI University Press, 2007.
Description xii,200p.
Standard Number 81-314-1228-2
Key Words Branding  Brand Valuation 
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Accession#Call#Current LocationStatusPolicyLocation
015959658.827/HAR 015959MainOn ShelfText 
5
ID:   007611


Brand Management: text and cases / Verma, Harsh 2006  Book
Verma, Harsh Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New Delhi, Excel Books, 2006.
Description xv,477p.
Standard Number 81-7446-480-8
Key Words Marketing  Branding  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocationIssuedToDueOn
010051658.827/VER/010051MainIssuedText 2003724-May-2022
010052658.827/VER/010052MainOn ShelfText   
010053658.827/VER/010053MainIssuedText 2000702-Jun-2022
010054658.827/VER/010054MainIssuedGeneral 1535519-Nov-2016
010055658.827/VER/010055MainIssuedText 2005726-May-2022
010056658.827/VER/010056MainIssuedText 2005824-May-2022
010057658.827/VER/010057MainIssuedText 2002726-May-2022
010058658.827/VER/010058MainIssuedText 2002825-May-2022
010059658.827/VER/010059MainOn ShelfText   
010060658.827/VER/010060MainIssuedText 2003826-May-2022
12Next
6
ID:   007483


Brand Positioning: Strategies for Competitive Advantage / Sengupta, Subroto 2006  Book
Sengupta, Subroto Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New Delhi, Tata McGraw-Hill, 2006.
Description xiv,297p.
Standard Number 0-07-058159-2
Key Words Brand Positioning  Branding 
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Accession#Call#Current LocationStatusPolicyLocation
010191658.827/SEN/010191MainOn ShelfText 
010192658.827/SEN/010192MainOn ShelfText 
010193658.827/SEN/010193MainOn ShelfText 
010194658.827/SEN/010194MainOn ShelfText 
010195658.827/SEN/010195MainOn ShelfText 
010196658.827/SEN/010196MainOn ShelfText 
010197658.827/SEN/010197MainOn ShelfText 
010198658.827/SEN/010198MainOn ShelfText 
7
ID:   007624


Brand Sense: How to build powerful brands through touch,taste,smell,sight and sound / Lindstrom, Martin 2005  Book
Lindstrom, Martin Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Kogan Page India, 2005.
Description xii,237p.
Standard Number 0-7494-4542-4
Key Words Marketing  Branding  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
010677658.827/LIN/010677MainOn ShelfText 
8
ID:   008322


Branding: concept and process / Patil, Debashis 2002  Book
Patil, Debashis Book
0 Rating(s) & 0 Review(s)
Publication Macmillan India LTD, 2002.
Description xi,212p.
Standard Number 0333 93715 5
Key Words Branding 
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Accession#Call#Current LocationStatusPolicyLocation
000765658.827/PAT/000765MainOn ShelfText 
9
ID:   008473


Branding: reference guide to solving your toughest branding problems and strengthening your market position / VanAuken, Brad 2007  Book
VanAuken, Brad Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication Delhi, Jaico Publishing House, 2007.
Description xiv,305p.
Standard Number 81-7992-668-0
Key Words Branding 
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Accession#Call#Current LocationStatusPolicyLocation
011907658.827/VAN/011907MainOn ShelfText 
011908658.827/VAN/011908MainOn ShelfText 
10
ID:   013700


Branding 101: How to Build the Most Valuable Asset of Any Business / Sexton, Don 2008  Book
Sexton, Don Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, John Wiley and Sons Inc., 2008.
Description 316p
Standard Number 978-81-265-3150-9
Key Words Marketing  Branding  Corporate Image  Brand Name Product 
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Accession#Call#Current LocationStatusPolicyLocation
017975658.827/SEX 017975MainOn ShelfText 
11
ID:   000628


Branding V.8 / Coomber, Stephen 2002  Book
Coomber, Stephen Book
0 Rating(s) & 0 Review(s)
Publication United Kingdom, Capstone Publishing, 2002.
Description v,124p.
Series MARKETING
Standard Number 1-84112-410-9
Key Words Branding 
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Accession#Call#Current LocationStatusPolicyLocation
008491658.8/COO/008491MainOn ShelfReference books 
12
ID:   015106


Branding your business: Promoting your business, attracting customers and standing out in the market place / Hammond, James 2008  Book
Hammond, James Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Kogan, 2008.
Description xii, 255p.
Standard Number 978-0-7494-5469-2
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Accession#Call#Current LocationStatusPolicyLocation
100722658.827/HAM 100722MainOn ShelfText 
13
ID:   015099


Compendium of brand management / Chunawalla, S.A. 2011  Book
Chunawalla, S.A. Book
0 Rating(s) & 0 Review(s)
Edition 4th ed.
Publication Mumbai, Himalaya, 2011.
Description 337p.
Standard Number 978-93-5024-482-1
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Accession#Call#Current LocationStatusPolicyLocation
100699658. 827/CHU 100699MainOn ShelfText 
14
ID:   015474


Definitive Book of Branding / Kompella, Kartikeya 2014  Book
Kompella, Kartikeya Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Sage, 2014.
Description xx,407p.
Standard Number 978-81-321-1773-5
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Accession#Call#Current LocationStatusPolicyLocation
019615658.827/KOM 019615MainOn ShelfText 
15
ID:   015833


Digital Branding: a comlete step-by-step guide to strategy, tactics and measurement / Rowles, Daniel 2014  Book
Rowles, Daniel Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Kogan Page, 2014.
Description xi, 220p.
Standard Number 978-0-7494-6995-5
Key Words Branding  Internet Marketing 
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Accession#Call#Current LocationStatusPolicyLocation
020115658.827/ROW 020115MainOn ShelfText 
16
ID:   008509


Handbook of Field Marketing: complete guide to understanding and outsourcing face-to-face direct marketing / Williams, Alison; Mullin, Roddy 2008  Book
Williams, Alison Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page Limited, 2008.
Description xxv,241p.
Standard Number 0-7494-5380-X
Key Words Branding  Sales Promotion  Direct Marketing  Sampling 
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Accession#Call#Current LocationStatusPolicyLocation
011969658.8/WIL/011969MainOn ShelfText 
17
ID:   007636


Living The Brand: how to transform every member of your organization into a brand champion / Ind, Nicholas 2001  Book
Ind, Nicholas Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New Delhi, Kogan Page India, 2001.
Description iv,219p.
Standard Number 0-7494-4316-2
Key Words Branding  Branding Management 
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Accession#Call#Current LocationStatusPolicyLocation
010690658.827/IND/010690MainOn ShelfText 
18
ID:   015208


Profitable Customer Engagement: concepts, metrics, and strategies / Kumar, V. 2013  Book
Kumar, V. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Sage, 2013.
Description xxii, 311p.
Standard Number 978-81-321-1340-9
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Accession#Call#Current LocationStatusPolicyLocation
019268658.812/KUM 019268MainOn ShelfText 
19
ID:   007676


Protecting the Brand / Franklin,Talcott J 2005  Book
Franklin,Talcott J Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Viva Books Pvt Ltd, 2005.
Description 144p.
Standard Number 81-7649-999-4
Key Words Branding  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
010721658.827/FRA/010721MainOn ShelfText 
20
ID:   013923


Reinventing Your Marketing / Harvard Business Review 2011  Book
Harvard Business Review Book
0 Rating(s) & 0 Review(s)
Publication Boston, Harvard Business Review Press, 2011.
Description 262p
Standard Number 978-1-4221-6255-2
Key Words Marketing  Branding  Customer Relations 
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Accession#Call#Current LocationStatusPolicyLocation
018252658.802/HAR 018252MainOn ShelfText 
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