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ID: 013237

Agile Product Management With Scrum / Pichler, Roman

2012

Pichler, Roman	Book
	0 Rating(s) & 0 Review(s)

Publication	Noida, Dorling Kindersley (India) Pvt. Ltd, Licensees of Pearson Education in South Asia, 2012.
Description	xxv, 113p
Standard Number	978-81-317-6664-4

Key Words

Product Management ; Product Planning & Cantrol

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Accession#	Call#	Current Location	Status	Policy	Location
017336	658.5/PIC 017336	Main	On Shelf	Text

ID: 014077

Brand Management / Sagar, Mahim; Singh, Deepali; Agrawal, D.P.; Gupta, Achintya

2012

Sagar, Mahim	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Ane Books, 2012.
Description	214p.
Standard Number	978-81-8052-283-3

Key Words

Product Management ; Brand Management

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Accession#	Call#	Current Location	Status	Policy	Location
018698	658.827/SAG 018698	Main	On Shelf	Text
018699	658.827/SAG 018699	Main	On Shelf	Text

ID: 008772

Brand Rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing / Lehu, Jean-Marc

2006

Lehu, Jean-Marc	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page, 2006.
Description	xii,252p.
Standard Number	0-7494-4895-4

Key Words

Product Life Cycle ; Product Management

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Accession#	Call#	Current Location	Status	Policy
012595	658.56/LEH/012595	Main	On Shelf	Text
012596	658.56/LEH/012596	Main	On Shelf	Text
012597	658.56/LEH/012597	Main	On Shelf	Text

ID: 009721

Branded Entertainment: product placement and brand strategy in the entertainment business / Lehu, Jean-Marc

2007

Lehu, Jean-Marc	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page Limited, 2007.
Description	ix,266p.
Standard Number	0-7494-5151-3

Key Words

Product Management ; Product Placement in mass media

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Accession#	Call#	Current Location	Status	Policy	Location
013785	791.40688/LEH/013785	Main	On Shelf	Text

ID: 013887

Built to Love: Creating Products That Captivate Customers / Boatwright, Peter; Cagan, Jonathan

2011

Boatwright, Peter	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Tata McGraw Hill Education Private Limited, 2011.
Description	xiii,169p
Standard Number	978-0-07-132111-2

Key Words

Product Management ; New Product ; Customer Relations - Management

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Accession#	Call#	Current Location	Status	Policy	Location
018158	658.4575/BOA 018158	Main	On Shelf	General

ID: 015823

Creating Powerful Brands / Chernatony, Leslie de; McDonald, Malcolm; Wallace, Elaine

2015

McDonald, Malcolm	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed.
Publication	london, Routledge, 2015.
Description	xxv,483p.
Standard Number	978-1-85617-849-5

Key Words

Product Management ; Brand Name Product

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Accession#	Call#	Current Location	Status	Policy	Location
020100	658.827/CHE 020100	Main	On Shelf	Text

ID: 014747

From brand vision to brand evaluation: The strategic process of growing and strengthening brands / Chernatony, Leslie De

2012

Chernatony, Leslie De	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	Oxon, Routledge, 2012.
Description	xvi, 376p.
Standard Number	978-1-85617-773-3

Key Words

Product Management ; Brand Name Products ; Trademarks

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Accession#	Call#	Current Location	Status	Policy	Location
018975	658. 827/CHE 018975	Main	On Shelf	Text

ID: 009126

From Brand Vision to Brand Evaluation: strategic process of growing and strengthening brands / Chernatony, Leslie De

2006

Chernatony, Leslie De	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed.
Publication	USA, Butterworth Heinemann, 2006.
Description	xviii,318p.
Standard Number	978-81-312-1338-4

Key Words

Marketing ; Product Management ; Brand Name Products ; Management of Distribution ; Trademarks

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Accession#	Call#	Current Location	Status	Policy	Location
013141	658.827/CHE/013141	Main	On Shelf	Text

ID: 002692

Handbook of Successful Product Management / Morse, Stephen

2004

Morse, Stephen	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Crest Publishing House, 2004.
Description	ix,148p.
Standard Number	81-242-0426-8

Key Words

Product Management

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Accession#	Call#	Current Location	Status	Policy	Location
005318	658.827/MOR/005318	Main	On Shelf	Text

ID: 014304

How cool brands stay hot branding to generation Y / Bergh, Joeri Van Den; Behrer, Mattias ; Kerkstoel, Gert

2011

Bergh, Joeri Van Den	Book
	0 Rating(s) & 0 Review(s)

Publication	Great Btitain, Kogan Page, 2011.
Description	xvii, 249p.
Standard Number	978-0-7494-6250-5

Key Words

Product Management ; Consumer Behavior ; Target Marketing ; Young Consumers ; Young adult concumers ; Generation

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Accession#	Call#	Current Location	Status	Policy	Location
018472	658.827/BER 018472	Main	On Shelf	Text

ID: 010409

Implication of Productivity linked wage Systems on Productivity with Reference to Selected Industries in Pune from 1986 to 1992 / Naghdahi, Fakhraddin Maroofi

1995

Naghdahi, Fakhraddin Maroofi	Thesis
	0 Rating(s) & 0 Review(s)

Publication	1995.
Description	457p.

Key Words

Product Management ; New Product Development ; Labour Wages

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Accession#	Call#	Current Location	Status	Policy	Location
T00036	658.575/NAG T00036	Main	On Shelf	Reference books

ID: 011636

Innovation Management: strategies, implementation and profits / Afuah, Allan

2003

Afuah, Allan	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed.
Publication	New York, Oxford University Press, 2003.
Description	ix,390p.
Standard Number	0-19-514230-6

Key Words

Product Management ; Strategic Planning ; Organizatinal Change ; Industiral Management ; Corporation-Finance

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Accession#	Call#	Current Location	Status	Policy	Location
015752	658.406/AFU 015752	Main	On Shelf	Text

ID: 011779

Luxury Strategy: break the rules of marketing to build luxury brands / Kapferer, J N; Bastien, V

2009

Kapferer, J N	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page India, 2009.
Description	x,323p.
Standard Number	978-0-7494-5699-3

Key Words

Product Management ; Luxuries-Marketing ; Luxury Goods Industry

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Accession#	Call#	Current Location	Status	Policy	Location
016181	658.8/KAP 016181	Main	On Shelf	Text

ID: 007230

Marketing revolutin: Radical new approach to transforming the business the brabd & the bittom line / Gamble, Paul R; Tapp, Alan ; Marsella, Anthony ; Stone, Merlin

2006

Stone, Merlin	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page, 2006.
Description	xi,308p
Standard Number	0-7494-4776-1

Key Words

Marketing Management ; Product Management

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Accession#	Call#	Current Location	Status	Policy	Location
006355	658.8/GAM/006355	Main	On Shelf	Text

ID: 009441

Marketing Revoution: radical new approach to transforming the business the brand and the bottom line / Gamble, Paul R; Tapp, Alan; Marsella, Anthony; Stone, Merlin

2006

Stone, Merlin	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page Limited, 2006.
Description	xii,308p.
Standard Number	0-7494-4776-1

Key Words

Marketing Management ; Product Management

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Accession#	Call#	Current Location	Status	Policy	Location
014044	658.8/GAM/014044	Main	On Shelf	Text
014045	658.8/GAM/014045	Main	On Shelf	Text

ID: 008020

Marketing the Unknown: developing market strategies for technical innovations / Millier, Paul

1999

Millier, Paul	Book
	0 Rating(s) & 0 Review(s)

Publication	John Wiley and Sons Inc.,
Description	viii,240p.
Standard Number	0-471-98621-6

Key Words

Product Management ; New Products-Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
011182	658.8/MIL/011182	Main	Missing	Missing books upto 2009-10

ID: 011891

Markets of One: creating customer-unique value through mass customization / Gilmore, James H Ed.; Pine, B Joseph Ed.

2000

Gilmore, James H Ed.	Book
	0 Rating(s) & 0 Review(s)

Publication	Boston, Harward Businees School Press, 2000.
Description	xxv,210p.
Standard Number	1-57851-238-7

Key Words

Product Management ; Relationship Marketing ; Flexible manufacturing systems

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Accession#	Call#	Current Location	Status	Policy	Location
016279	670.427/GIL 016279	Main	On Shelf	Text

ID: 013224

New Products Management / Crawford, Merle; Benedetto, Anthony

2011

Crawford, Merle	Book
	0 Rating(s) & 0 Review(s)

Edition	9th Ed.
Publication	New Delhi, Tata McGraaw-Hill Education Priviate Lemited, 2011.
Description	xviii, 558p
Standard Number	978-0-07-133265-1

Key Words

New Product Management ; Product Management

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Accession#	Call#	Current Location	Status	Policy	Location
017324	658.575/CRA 017324	Main	On Shelf	Text

ID: 012359

Product and Brand Management / Mathur, U C

2007

Mathur, U C	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Excel Books, 2007.
Description	xvii, 534p
Standard Number	81-7446-549-9

Key Words

Product Management ; Brand Management

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Accession#	Call#	Current Location	Status	Policy	Location
016667	658.827/ MAT/ 016667	Main	On Shelf	Text
016668	016668	Main	On Shelf	Text

ID: 016445

Product and Brand Management / Panda, Tapan K,

2016

Panda, Tapan K,	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Oxford University Press, 2016.
Description	828p
Standard Number	9780199460496

Key Words

Product Management ; Brand Management ; Digital Branding

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Accession#	Call#	Current Location	Status	Policy	Location
020759	658.827/PAN 020759	Main	On Shelf	General