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PRODUCT MANAGEMENT (30) answer(s).
 
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1
ID:   013237


Agile Product Management With Scrum / Pichler, Roman 2012  Book
Pichler, Roman Book
0 Rating(s) & 0 Review(s)
Publication Noida, Dorling Kindersley (India) Pvt. Ltd, Licensees of Pearson Education in South Asia, 2012.
Description xxv, 113p
Standard Number 978-81-317-6664-4
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017336658.5/PIC 017336MainOn ShelfText 
2
ID:   014077


Brand Management / Sagar, Mahim; Singh, Deepali; Agrawal, D.P.; Gupta, Achintya 2012  Book
Sagar, Mahim Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Ane Books, 2012.
Description 214p.
Standard Number 978-81-8052-283-3
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Accession#Call#Current LocationStatusPolicyLocation
018698658.827/SAG 018698MainOn ShelfText 
018699658.827/SAG 018699MainOn ShelfText 
3
ID:   008772


Brand Rejuvenation: how to protect, strengthen and add value to your brand to prevent it from ageing / Lehu, Jean-Marc 2006  Book
Lehu, Jean-Marc Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page, 2006.
Description xii,252p.
Standard Number 0-7494-4895-4
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Accession#Call#Current LocationStatusPolicyLocation
012595658.56/LEH/012595MainOn ShelfText 
012596658.56/LEH/012596MainOn ShelfText 
012597658.56/LEH/012597MainOn ShelfText 
4
ID:   009721


Branded Entertainment: product placement and brand strategy in the entertainment business / Lehu, Jean-Marc 2007  Book
Lehu, Jean-Marc Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page Limited, 2007.
Description ix,266p.
Standard Number 0-7494-5151-3
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Accession#Call#Current LocationStatusPolicyLocation
013785791.40688/LEH/013785MainOn ShelfText 
5
ID:   013887


Built to Love: Creating Products That Captivate Customers / Boatwright, Peter; Cagan, Jonathan 2011  Book
Boatwright, Peter Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Tata McGraw Hill Education Private Limited, 2011.
Description xiii,169p
Standard Number 978-0-07-132111-2
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Accession#Call#Current LocationStatusPolicyLocation
018158658.4575/BOA 018158MainOn ShelfGeneral 
6
ID:   015823


Creating Powerful Brands / Chernatony, Leslie de; McDonald, Malcolm; Wallace, Elaine 2015  Book
McDonald, Malcolm Book
0 Rating(s) & 0 Review(s)
Edition 4th ed.
Publication london, Routledge, 2015.
Description xxv,483p.
Standard Number 978-1-85617-849-5
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020100658.827/CHE 020100MainOn ShelfText 
7
ID:   014747


From brand vision to brand evaluation: The strategic process of growing and strengthening brands / Chernatony, Leslie De 2012  Book
Chernatony, Leslie De Book
0 Rating(s) & 0 Review(s)
Edition 3rd ed.
Publication Oxon, Routledge, 2012.
Description xvi, 376p.
Standard Number 978-1-85617-773-3
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018975658. 827/CHE 018975MainOn ShelfText 
8
ID:   009126


From Brand Vision to Brand Evaluation: strategic process of growing and strengthening brands / Chernatony, Leslie De 2006  Book
Chernatony, Leslie De Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication USA, Butterworth Heinemann, 2006.
Description xviii,318p.
Standard Number 978-81-312-1338-4
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Accession#Call#Current LocationStatusPolicyLocation
013141658.827/CHE/013141MainOn ShelfText 
9
ID:   002692


Handbook of Successful Product Management / Morse, Stephen 2004  Book
Morse, Stephen Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Crest Publishing House, 2004.
Description ix,148p.
Standard Number 81-242-0426-8
Key Words Product Management 
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005318658.827/MOR/005318MainOn ShelfText 
10
ID:   014304


How cool brands stay hot branding to generation Y / Bergh, Joeri Van Den; Behrer, Mattias ; Kerkstoel, Gert 2011  Book
Bergh, Joeri Van Den Book
0 Rating(s) & 0 Review(s)
Publication Great Btitain, Kogan Page, 2011.
Description xvii, 249p.
Standard Number 978-0-7494-6250-5
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Accession#Call#Current LocationStatusPolicyLocation
018472658.827/BER 018472MainOn ShelfText 
11
ID:   010409


Implication of Productivity linked wage Systems on Productivity with Reference to Selected Industries in Pune from 1986 to 1992 / Naghdahi, Fakhraddin Maroofi 1995  Thesis
Naghdahi, Fakhraddin Maroofi Thesis
0 Rating(s) & 0 Review(s)
Publication 1995.
Description 457p.
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Accession#Call#Current LocationStatusPolicyLocation
T00036658.575/NAG T00036MainOn ShelfReference books 
12
ID:   011636


Innovation Management: strategies, implementation and profits / Afuah, Allan 2003  Book
Afuah, Allan Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New York, Oxford University Press, 2003.
Description ix,390p.
Standard Number 0-19-514230-6
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Accession#Call#Current LocationStatusPolicyLocation
015752658.406/AFU 015752MainOn ShelfText 
13
ID:   011779


Luxury Strategy: break the rules of marketing to build luxury brands / Kapferer, J N; Bastien, V 2009  Book
Kapferer, J N Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page India, 2009.
Description x,323p.
Standard Number 978-0-7494-5699-3
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Accession#Call#Current LocationStatusPolicyLocation
016181658.8/KAP 016181MainOn ShelfText 
14
ID:   007230


Marketing revolutin: Radical new approach to transforming the business the brabd & the bittom line / Gamble, Paul R; Tapp, Alan ; Marsella, Anthony ; Stone, Merlin 2006  Book
Stone, Merlin Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page, 2006.
Description xi,308p
Standard Number 0-7494-4776-1
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Accession#Call#Current LocationStatusPolicyLocation
006355658.8/GAM/006355MainOn ShelfText 
15
ID:   009441


Marketing Revoution: radical new approach to transforming the business the brand and the bottom line / Gamble, Paul R; Tapp, Alan; Marsella, Anthony; Stone, Merlin 2006  Book
Stone, Merlin Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page Limited, 2006.
Description xii,308p.
Standard Number 0-7494-4776-1
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Accession#Call#Current LocationStatusPolicyLocation
014044658.8/GAM/014044MainOn ShelfText 
014045658.8/GAM/014045MainOn ShelfText 
16
ID:   008020


Marketing the Unknown: developing market strategies for technical innovations / Millier, Paul 1999  Book
Millier, Paul Book
0 Rating(s) & 0 Review(s)
Publication John Wiley and Sons Inc.,
Description viii,240p.
Standard Number 0-471-98621-6
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Accession#Call#Current LocationStatusPolicyLocation
011182658.8/MIL/011182MainMissingMissing books upto 2009-10 
17
ID:   011891


Markets of One: creating customer-unique value through mass customization / Gilmore, James H Ed.; Pine, B Joseph Ed. 2000  Book
Gilmore, James H Ed. Book
0 Rating(s) & 0 Review(s)
Publication Boston, Harward Businees School Press, 2000.
Description xxv,210p.
Standard Number 1-57851-238-7
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Accession#Call#Current LocationStatusPolicyLocation
016279670.427/GIL 016279MainOn ShelfText 
18
ID:   013224


New Products Management / Crawford, Merle; Benedetto, Anthony 2011  Book
Crawford, Merle Book
0 Rating(s) & 0 Review(s)
Edition 9th Ed.
Publication New Delhi, Tata McGraaw-Hill Education Priviate Lemited, 2011.
Description xviii, 558p
Standard Number 978-0-07-133265-1
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Accession#Call#Current LocationStatusPolicyLocation
017324658.575/CRA 017324MainOn ShelfText 
19
ID:   012359


Product and Brand Management / Mathur, U C 2007  Book
Mathur, U C Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Excel Books, 2007.
Description xvii, 534p
Standard Number 81-7446-549-9
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Accession#Call#Current LocationStatusPolicyLocation
016667658.827/ MAT/ 016667MainOn ShelfText 
016668016668MainOn ShelfText 
20
ID:   016445


Product and Brand Management / Panda, Tapan K, 2016  Book
Panda, Tapan K, Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Oxford University Press, 2016.
Description 828p
Standard Number 9780199460496
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Accession#Call#Current LocationStatusPolicyLocation
020759658.827/PAN 020759MainOn ShelfGeneral 
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