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BRAND MANAGEMENT (28) answer(s).
 
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1
ID:   000046


24 Brand Mantras: finding a place in the minds and hearts of consumers / Kapoor, Jagdeep 2001  Book
Kapoor, Jagdeep Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Response Books, 2001.
Standard Number 0-7619-9525-0
Key Words Branding  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
006263658.827/KAP/006263MainOn ShelfText 
2
ID:   007790


B2B Brand Management: with the cooperation of ines michi / Kotler, Philip; Pfoertsch, Waldemar 2006  Book
Kotler, Philip Book
0 Rating(s) & 0 Review(s)
Publication Germany, Springer Berlin, 2006.
Description xvi,357p
Standard Number 3-540-25360-2
Key Words Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
010839658.827/KOT/010839MainOn ShelfText 
3
ID:   010177


Best Practice Cases in Branding: lessons from the worlds strongest brands / Keller, Kevin Lane 2008  Book
Keller, Kevin Lane Book
0 Rating(s) & 0 Review(s)
Publication South Asia, Pearson Education, 2008.
Description 382p.
Standard Number 978-81-317-2115-5
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Accession#Call#Current LocationStatusPolicyLocation
014371658.827/KEL/014371MainOn ShelfText 
014372658.827/KEL/014372MainOn ShelfText 
4
ID:   007622


Brand child: Remarkable insights into the minds of today's global kids and their relationships with brands / Brown, Millward; Lindstrom, Martin; Seybold, Patricia B 2003  Book
Brown, Millward Book
0 Rating(s) & 0 Review(s)
Publication Kogan Page India, 2003.
Description xxviii,321p.
Standard Number 0-7494-4443-6
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010675658.827/BRO/010675MainOn ShelfText 
5
ID:   000611


Brand Management: perspectives and practices / Das, Naveen; ICFAI 2002  Book
ICFAI Book
0 Rating(s) & 0 Review(s)
Publication Hydrabad, ICFAI Press, 2002.
Description x,188p.
Series MARKETING
Standard Number 81-7881-071-9
Key Words Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
008236658.827/DAS/008236MainOn ShelfText 
6
ID:   000614


Brand management : the emerging paradigm / Shanthi, N M Ed. 2006  Book
Shanthi, N M ed Book
0 Rating(s) & 0 Review(s)
Publication The ICFAI university press, 2006.
Description xii,269p
Standard Number 81-314-0356-4
Key Words Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
000952658.827/SHA/000952MainOn ShelfText 
008769658.827/SHA/008769MainOn ShelfText 
7
ID:   010501


Brand Management / Sharma, Jaya 2008  Book
Sharma, Jaya Book
0 Rating(s) & 0 Review(s)
Edition 1st ed.
Publication New Delhi, Maxford Books, 2008.
Description 288p.
Standard Number 81-8116-059-2
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014669658.827/SHA 014669MainOn ShelfText 
8
ID:   007544


Brand Management / Johri, Shweta 2007  Book
Johri, Shweta Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Galgotia publishing company, 2007.
Description 368p.
Standard Number 81-8218-012-0
Key Words Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
010106658.827/JOH/010106MainOn ShelfText 
010107658.827/JOH/010107MainOn ShelfText 
010108658.827/JOH/010108MainOn ShelfText 
010109658.827/JOH/010109MainOn ShelfText 
010110658.827/JOH/010110MainOn ShelfText 
9
ID:   007591


Brand Management: Text and cases / Kumar, Ajay 2005  Book
Kumar, Ajay Book
0 Rating(s) & 0 Review(s)
Publication Delhi, Wisdom publications, 2005.
Description 223p.
Standard Number 81-89547-00-3
Key Words Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
010457658.827/KUM/010457MainOn ShelfText 
010459658.827/KUM/010459MainOn ShelfText 
010460658.827/KUM/010460MainOn ShelfText 
010461658.827/KUM/010461MainOn ShelfText 
10
ID:   007611


Brand Management: text and cases / Verma, Harsh 2006  Book
Verma, Harsh Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New Delhi, Excel Books, 2006.
Description xv,477p.
Standard Number 81-7446-480-8
Key Words Marketing  Branding  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocationIssuedToDueOn
010051658.827/VER/010051MainOn ShelfText   
010052658.827/VER/010052MainOn ShelfText   
010053658.827/VER/010053MainOn ShelfText   
010054658.827/VER/010054MainIssuedGeneral 1535519-Nov-2016
010055658.827/VER/010055MainOn ShelfText   
010056658.827/VER/010056MainOn ShelfText   
010057658.827/VER/010057MainOn ShelfText   
010058658.827/VER/010058MainOn ShelfText   
010059658.827/VER/010059MainOn ShelfText   
010060658.827/VER/010060MainOn ShelfText   
12Next
11
ID:   011367


Brand Management: (Text and Cases) / Kumar, Ajay 2005  Book
Kumar, Ajay Book
0 Rating(s) & 0 Review(s)
Edition 1st ed.
Publication Delhi, Wisdom publications, 2005.
Description 223p
Standard Number 81-89547-00-3
Key Words Brand Management 
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015613658.827/KUM 015613MainOn ShelfText 
015614658.827/KUM 015614MainOn ShelfText 
015615658.827/KUM 015615MainOn ShelfText 
015616658.827/KUM 015616MainOn ShelfText 
015617658.827/KUM 015617MainOn ShelfText 
12
ID:   014077


Brand Management / Sagar, Mahim; Singh, Deepali; Agrawal, D.P.; Gupta, Achintya 2012  Book
Sagar, Mahim Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Ane Books, 2012.
Description 214p.
Standard Number 978-81-8052-283-3
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Accession#Call#Current LocationStatusPolicyLocation
018698658.827/SAG 018698MainOn ShelfText 
018699658.827/SAG 018699MainOn ShelfText 
13
ID:   007624


Brand Sense: How to build powerful brands through touch,taste,smell,sight and sound / Lindstrom, Martin 2005  Book
Lindstrom, Martin Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Kogan Page India, 2005.
Description xii,237p.
Standard Number 0-7494-4542-4
Key Words Marketing  Branding  Brand Management 
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Accession#Call#Current LocationStatusPolicyLocation
010677658.827/LIN/010677MainOn ShelfText 
14
ID:   010580


Building Strong Brands / Aaker, David A 2002  Book
Aaker, David A Book
0 Rating(s) & 0 Review(s)
Publication london, Simon & Schuster UK Ltd., 2002.
Description ix,380p.
Standard Number 978-0-7432-3213-5
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Accession#Call#Current LocationStatusPolicyLocation
014786658.827/AAK 014786MainOn ShelfText 
15
ID:   013510


Compendium of Brand Management / Chunawalla, S A 2011  Book
Chunawalla, S A Book
0 Rating(s) & 0 Review(s)
Edition 4th Ed.
Publication Mumbai, Himalaya Publishing House, 2011.
Description 337p
Standard Number 978-93-5024-482-1
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017718658.827/CHU 017718MainOn ShelfText 
16
ID:   014357


Global Brand Expansion / Saklani, Vikrant 2011  Book
Saklani, Vikrant Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Rajat, 2011.
Description x, 294p.
Standard Number 978-81-7880-512-2
Key Words Brand Management  Brand Leverage 
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Accession#Call#Current LocationStatusPolicyLocation
018481658.827/SAK 018481MainOn ShelfText 
17
ID:   011000


MNC Branding in India: strategies and cases / Shanthi, N M 2006  Book
Shanthi, N M Book
0 Rating(s) & 0 Review(s)
Edition 1st ed.
Publication Hyderabad, ICFAI University Press, 2006.
Description xi,233p.
Standard Number 81-314-0343-2
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Accession#Call#Current LocationStatusPolicyLocation
015113658.8343/SHA 015113MainOn ShelfText 
18
ID:   008442


Product and Brand Management / Mathur, U C 2007  Book
Mathur, U C Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Excel Books, 2007.
Description xvii,534p.
Standard Number 81-7446-549-9
Key Words Brand Management  Product 
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Accession#Call#Current LocationStatusPolicyLocation
011866658.827/MAT/011866MainOn ShelfText 
011867658.827/MAT/011867MainOn ShelfText 
011868658.827/MAT/011868MainOn ShelfText 
011869658.827/MAT/011869MainOn ShelfText 
011870658.827/MAT/011870MainOn ShelfText 
19
ID:   015631


Product and Brand Management: text and cases / Mathur, U C 2012  Book
Mathur, U C Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New Delhi, Excel Books, 2012.
Description xix, 554p.
Standard Number 978-93-5062-014-4
Key Words Brand Management  Product 
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Accession#Call#Current LocationStatusPolicyLocation
100854658.827/MAT 100854MainOn ShelfText 
20
ID:   016445


Product and Brand Management / Panda, Tapan K, 2016  Book
Panda, Tapan K, Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Oxford University Press, 2016.
Description 828p
Standard Number 9780199460496
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Accession#Call#Current LocationStatusPolicyLocation
020759658.827/PAN 020759MainOn ShelfGeneral 
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