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ID: 015322

Case Studies in Marketing: the indian context / Srinivasan, R

2012

Srinivasan, R	Book
	0 Rating(s) & 0 Review(s)

Edition	5th Ed.
Publication	New Delhi, PHI Learning, 2012.
Description	xvi,368p.
Standard Number	978-81-203-4606-2

Key Words

Marketing Management ; Services Marketing ; International Marketing ; Global Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
019403	658.8/SRI 019403	Main	On Shelf	Text

ID: 013543

Marketing of Services text and cases / Gupta, S L

2011

Gupta, S L	Book
	0 Rating(s) & 0 Review(s)

Publication	India, International Book House Pvt. Ltd., 2011.
Description	397p
Standard Number	978-81-910642-9-2

Key Words

Services Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
017845	658.809/GUP 017845	Main	On Shelf	Text

ID: 016714

Objective and MCQs in Services Management / Himalaya

2019

HIMALAYA	Book
	0 Rating(s) & 0 Review(s)

Edition	NA
Publication	Mumbai, Himalaya Publishing House, 2019.
Description	323p
Standard Number	9789353677329

Key Words

Services Marketing ; Classification Of Services

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Accession#	Call#	Current Location	Status	Policy	Location
021097	658.809/HIM 021097	Main	On Shelf	General

ID: 005788

Service marketing / Apte, Govind

2004

Apte, Govind	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Oxford University Press, 2004.
Standard Number	0-19-566758-1

Key Words

Services Marketing ; Services Quality ; service Product Prices Tax distribution

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Accession#	Call#	Current Location	Status	Policy	Location	IssuedTo	DueOn
005308	658.809/APT/005308	Main	Issued	Text		20545	08-Feb-2022

ID: 005806

Services Marketing / Apte, Govind

2004

Apte, Govind	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Oxford University Press, 2004.
Standard Number	0-19-566758-1

Key Words

Services Marketing ; Services Quality ; Services Prodict Prices Tax Distrubution

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Accession#	Call#	Current Location	Status	Policy	Location
005403	APT/005403	Main	On Shelf	Text

ID: 005812

Services Marketing / Clow , Kenneth E.; Kurtz, David L.

2004

Clow , Kenneth E.	Book
	0 Rating(s) & 0 Review(s)

Publication	Bizantra ,An Imprint of Dreamtech Press., 2004.
Standard Number	81-7722-376-3

Key Words

Services Marketing ; Services Technology, Strategy ; Services Product, Consumer, market ; services Delivery ; services- Case Studies

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Accession#	Call#	Current Location	Status	Policy	Location
000942	658.809/CLO/000942	Main	On Shelf	Text

ID: 005813

Services Marketing / Lovelock,Christopher; Wirtz,Jochen; Chatterjee,Jayanta

2006

Lovelock,Christopher	Book
	0 Rating(s) & 0 Review(s)

Edition	5th Ed.
Publication	New Delhi, Pearson Education, 2006.
Standard Number	81-7758-450-2

Key Words

Services Marketing ; Services Technology, Strategy ; Services Product, Consumer, market ; services Delivery ; services- Case Studies

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Accession#	Call#	Current Location	Status	Policy	IssuedTo	DueOn
005844	658.809/LOV/005844	Main	Issued	General	00012	11-Nov-2015
005846	658.809/LOV/005846	Main	Issued	Text	21022	15-Dec-2022
005847	658.809/LOV/005847	Main	On Shelf	Text
005848	658.809/LOV/005848	Main	Issued	General	00012	04-Nov-2015

ID: 013580

Services Marketing / Rao, K Rama Mohana

2011

Rao, K Rama Mohana	Book
	0 Rating(s) & 0 Review(s)

Edition	2 nd ed.
Publication	India, Dorling Kindersley (India) Pvt. Ltd., 2011.
Description	xxix,546p
Standard Number	978-81-317-3225-0

Key Words

Services Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
017865	658.8/RAO 017865	Main	On Shelf	Text

ID: 008410

Services Marketing: concepts, planning and implementation / Bhattacharjee, C

2006

Bhattacharjee, C	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Excel Books, 2006.
Description	xxi,696p.
Standard Number	81-7446-477-8

Key Words

Services Marketing ; Case studies - ICICI Bank, BPO, etc

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Accession#	Call#	Current Location	Status	Policy
011748	658.809/BHA/011748	Main	On Shelf	Text
011749	658.809/BHA/011749	Main	On Shelf	Text
011750	658.809/BHA/011750	Main	On Shelf	Text
011751	658.809/BHA/011751	Main	On Shelf	Text
011752	658.809/BHA/011752	Main	On Shelf	Text

ID: 011740

Services Marketing: multi-dimensional approach / Rao, Pramod Ed.; Gadhawe, Sarika Ed.

2007

Rao, Pramod Ed.	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	Hyderabad, ICFAI University Press, 2007.
Description	x,252p.
Standard Number	81-314-0824-8

Key Words

Services Marketing ; Marketing Financial Services

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Accession#	Call#	Current Location	Status	Policy	Location
016006	658.809/RAO 016006	Main	On Shelf	Text

ID: 015042

Services Marketing: integrating customer focus across the firm / Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay

2012

Bitner, Mary Jo	Book
	0 Rating(s) & 0 Review(s)

Edition	5th ed.
Publication	New Delhi, Tata mcgraw Hill, 2012.
Description	xxvii, 763p.
Standard Number	978-0-07-070099-4

Key Words

Services Marketing ; Customer Relationship ; Customer Services

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Accession#	Call#	Current Location	Status	Policy	IssuedTo	DueOn
100636	658.8/ZEI 100636	Main	Issued	Text	60002	04-Oct-2021
100637	658.8/ZEI 100637	Main	Issued	General	00012	15-Oct-2015
100638	658.8/ZEI 100638	Main	On Shelf	Text

ID: 016104

Services Marketing / Jha, S M

2014

Jha, S M	Book
	0 Rating(s) & 0 Review(s)

Edition	7th ed.
Publication	Mumbai, Himalaya Publishing House, 2014.
Description	783p.
Standard Number	978-93-5024-736-5

Key Words

Services Marketing ; Customer Relationship ; Customer Services

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Accession#	Call#	Current Location	Status	Policy	Location
100919	658.8/JHA 100919	Main	On Shelf	Text

ID: 005816

Services marketing : concepts planning and implementation / Bhattacharjee, C

2006

Bhattacharjee, C	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Excel Books, 2006.
Standard Number	81-7446-477-8

Key Words

Services Marketing ; Case studies - ICICI Bank, BPO, etc

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Accession#	Call#	Current Location	Status	Policy	Location
005315	658.809/BHA/005315	Main	On Shelf	Binding Needed
005410	658.809/BHA/005410	Main	On Shelf	Binding Needed

ID: 005818

Services marketing : text & cases / Nargundkar, Rajendra

2006

Nargundkar, Rajendra	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed
Publication	New Delhi, 2006.
Description	xvii,451p.
Standard Number	0-07-061631-0

Key Words

Services Marketing

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Accession#	Call#	Current Location	Status	Policy	Location	IssuedTo	DueOn
009134	658.809/NAR/009134	Main	Issued	General		00012	12-Oct-2015

ID: 013650

Services Marketing Text and Cases / Verma, Harsh V

2011

Verma, Harsh V	Book
	0 Rating(s) & 0 Review(s)

Edition	2 nd ed.
Publication	India, Dorling Kindersley (India) Pvt. Ltd., 2011.
Description	xii,660p
Standard Number	978-81-317-5447-4

Key Words

Services Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
017897	658.809/VER 017897	Main	On Shelf	Text
017898	658.809/VER 017898	Main	On Shelf	Text