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ID: 013947

Branding your Business: Propmote your Business, Attract customers, Build your brand through the power of emotion. / Hammond James

2011

Hammond James	Book
	0 Rating(s) & 0 Review(s)

Publication	Great Britain, Kogan Pages Limited, 2011.
Description	276p
Standard Number	978-0-7494-6296-3

Key Words

Consumer Behavior ; Senses and Sensation ; Communication In Marketing ; Branding- Marketing Management ; Brand name products- Psychological aspects

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Accession#	Call#	Current Location	Status	Policy	Location
018188	658.827/HAM 018188	Main	On Shelf	Text

ID: 015106

Branding your business: Promoting your business, attracting customers and standing out in the market place / Hammond, James

2008

Hammond, James	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Kogan, 2008.
Description	xii, 255p.
Standard Number	978-0-7494-5469-2

Key Words

Branding ; Consumer Behavior ; Psychological Aspects ; Communication In Marketing ; Senses & Sensation

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Accession#	Call#	Current Location	Status	Policy	Location
100722	658.827/HAM 100722	Main	On Shelf	Text

ID: 015400

Buy.Ology: How everything we believe about why we buy is wrong / Lindstrom, Martin

2009

Lindstrom, Martin	Book
	0 Rating(s) & 0 Review(s)

Publication	New York, Random House Business Books, 2009.
Description	xi, 256p.
Standard Number	978-1-847-94013-1

Key Words

Consumer Behavior ; Shopping ; Psychological Aspects ; Neuromarketing

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Accession#	Call#	Current Location	Status	Policy	Location
019463	658.834 2/LIN 019463	Main	On Shelf	Text

ID: 014122

Consumer Awareness, Welfare and Protection: Problems and Prospects / Ganesan, G.; Sumathy, M.

2012

Ganesan, G.	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Regal, 2012.
Description	xiv, 366p.
Standard Number	978-81-8484-143-5

Key Words

Consumer Behavior ; Consumer Awareness

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Accession#	Call#	Current Location	Status	Policy	Location
018274	658. 834 2/GAN 018274	Main	On Shelf	Text

ID: 012741

Consumer Behavior / Schiffman, Leon G.; Kanuk Leslie Lazar

2007

Schiffman, Leon G.	Book
	0 Rating(s) & 0 Review(s)

Edition	9th ed.
Publication	New Delhi, Pearson, 2007.
Description	581p.
Standard Number	9798177589992

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
010617	658.834 2/SCH 010617	Main	On Shelf	Text

ID: 012742

Consumer Behavior / Schiffman, Leon G; Kanuk, Leslie Lazar

2007

Schiffman, Leon G	Book
	0 Rating(s) & 0 Review(s)

Edition	9th ed.
Publication	New Delhi, Pearson Education, 2007.
Description	581p.
Standard Number	81-7758-999-7

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
010611	658.8342/SCH 010611	Main	On Shelf	Text

ID: 012743

Consumer Behavior / Schiffman, Leon G; Kanuk, Leslie Lazar

2007

Schiffman, Leon G	Book
	0 Rating(s) & 0 Review(s)

Edition	9th ed.
Publication	New Delhi, Pearson Education, 2007.
Description	581p.
Standard Number	81-7758-999-7

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy
010612	658.8342/SCH 010612	Main	On Shelf	Text
010613	658.8342/SCH 010613	Main	On Shelf	Text
010614	658.8342/SCH 010614	Main	On Shelf	Text
010615	658.8342/SCH 010615	Main	On Shelf	Text
010616	658.8342/SCH 010616	Main	On Shelf	Text

ID: 012744

Consumer Behavior / Schiffman, Leon G; Kanuk, Leslie Lazar

2007

Schiffman, Leon G	Book
	0 Rating(s) & 0 Review(s)

Edition	9th ed.
Publication	New Delhi, Pearson Education, 2007.
Description	581p.
Standard Number	81-7758-999-7

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
010618	658.8342/SCH 010618	Main	On Shelf	Text

ID: 015635

Consumer Behavior / Schiffman, Leon G.; Kanuk, Leslie Lazar; Kumar, S Ramesh

2014

Kanuk, Leslie Lazar	Book
	0 Rating(s) & 0 Review(s)

Edition	10th ed.
Publication	Delhi, Pearson, 2014.
Description	xix, 486p, I-12.
Standard Number	978-81-317-3156-7

Key Words

Consumer Behavior ; Consumer Research ; Market Segmentation

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Accession#	Call#	Current Location	Status	Policy	Location
100846	658.87/SCH 100846	Main	On Shelf	Text

ID: 014954

Consumer Behavior / Schiffman, Leon G.; Kanuk, Leslie Lazar

2009

Kanuk, Leslie Lazar	Book
	0 Rating(s) & 0 Review(s)

Edition	9th ed.
Publication	New Delhi, Pearson, 2009.
Description	581p.
Standard Number	978-81-775-8999-3

Key Words

Consumer Behavior ; Consumer Research ; Market Segmentation

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Accession#	Call#	Current Location	Status	Policy	Location
100560	658.87/SCH 100560	Main	On Shelf	Text

ID: 014604

Consumer Behavior / Blackwell, Roger D.; Miniard, Paul W.; Engel, James F.

2011

Blackwell, Roger D.	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Cengage, 2011.
Description	784p.
Standard Number	978-81-315-0524-3

Key Words

Marketing research ; Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
018935	658.834 2/BLA 018935	Main	On Shelf	Text

ID: 007548

Consumer Behavior: Building marketing strategy / Hawkins, Del I; Best, Roger J; Coney, Kenneth A; Mookerjee, Amit

2004

Best, Roger J	Book
	0 Rating(s) & 0 Review(s)

Edition	9th ed.
Publication	New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2004.
Description	xxv,867p.
Standard Number	0-07-060086-4

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy
010544	658.8342/HAW/010544	Main	On Shelf	Text
010545	658.8342/HAW/010545	Main	On Shelf	Text
010546	658.8342/HAW/010546	Main	On Shelf	Text
010547	658.8342/HAW/010547	Main	On Shelf	Text
010548	658.8342/HAW/010548	Main	On Shelf	Text
010549	658.8342/HAW/010549	Main	On Shelf	Text
010550	658.8342/HAW/010550	Main	On Shelf	Text
010551	658.8342/HAW/010551	Main	On Shelf	Text
010552	658.8342/HAW/010552	Main	On Shelf	Text

ID: 007571

Consumer Behavior: Concepts and applications / Loudon, David L; Della Bitta, Albert J

1993

Loudon, David L	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed.
Publication	New Delhi, Tata McGraw Hill Publishing Co. Ltd., 1993.
Description	xxiii,788p.
Standard Number	0-07-047381-1

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy
010378	658.8342/LOU/010378	Main	On Shelf	Text
010379	658.8342/LOU/010379	Main	On Shelf	Text
010380	658.8342/LOU/010380	Main	On Shelf	Text
010381	658.8342/LOU/010381	Main	On Shelf	Text
010382	658.8342/LOU/010382	Main	On Shelf	Text

ID: 008838

Consumer Behavior / Hoyer, Wayne D; Maclnnis, Deborah J; Dasguta, Pinaki

2008

Hoyer, Wayne D	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed.
Publication	New Delhi, Biztantra, 2008.
Description	xxv,595p.
Standard Number	81-7722-754-8

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
012719	658.8342/HOY/012719	Main	On Shelf	Text

ID: 009357

Consumer Behavior / Hoyer, Wayne D; Maclnnis, Deborah J; Dasgupta, Pinaki

2008

Hoyer, Wayne D	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed.
Publication	New Delhi, Bizantra ,An Imprint of Dreamtech Press., 2008.
Description	xxv,595p.
Standard Number	81-7222-754-8

Key Words

Consumer Behavior ; E-Commerce ; Marketing Implication

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Accession#	Call#	Current Location	Status	Policy	Location
013457	658.834222/HOY/013457	Main	On Shelf	Text

ID: 011561

Consumer Behavior: concepts, applications and cases / Raju, M S; Xardel, Dominique; Agrawal, Mohan Lal; Keegan, Warren J

2005

Keegan, Warren J	Book
	0 Rating(s) & 0 Review(s)

Publication	Noida, Vikas Publishing House Pvt. Ltd., 2005.
Description	xvi,351p.
Standard Number	9788125915324

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
015801	658.8342/RAJ 015801	Main	On Shelf	Text

ID: 012005

Consumer Behavior: Buying, Having, and Being / solomon, Michael R

2009

solomon, Michael R	Book
	0 Rating(s) & 0 Review(s)

Edition	8 th ed.
Publication	India, PHI Learning Private Limited., 2009.
Description	xxv,694/-
Standard Number	978-81-203-3833-3

Key Words

Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
016416	658.8342/SOL/016416	Main	On Shelf	Text

ID: 015877

Consumer Behavior / Schiffman, Leon G; Wisenblit, Joseph; Kumar, S Ramesh

2016

Schiffman, Leon G	Book
	0 Rating(s) & 0 Review(s)

Edition	11th ed.
Publication	Delhi, Pearson, 2016.
Description	xxvii, 508p.
Standard Number	978-93-325-5509-9

Key Words

Consumer Behavior ; Motivation Research (Marketing)

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Accession#	Call#	Current Location	Status	Policy	Location
020188	658.834 2/SCH 020188	Main	On Shelf	Text

ID: 016616

Consumer Behavior / Schiffman, Leon G; Wisenblit, Joseph; Kumar Ramesh S.

2019

Schiffman, Leon G	Book
	0 Rating(s) & 0 Review(s)

Edition	12th
Publication	India, Pearson, 2019.
Description	xix, 669p
Standard Number	9789353069834

Key Words

Consumer Behavior ; Communication and Consumer Behavior ; Cultural Values and Consumer Behavior

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Accession#	Call#	Current Location	Status	Policy	Location
020981	658.8342/SCH 020981	Main	On Shelf	General

ID: 016675

Consumer Behavior : Building Marketing Strategy / Mothersbaugh, David L; Hawkins, Del I ; Mookejee, Amit

2020

Hawkins, Del I	Book
	0 Rating(s) & 0 Review(s)

Edition	13th
Publication	Chennai, Mc Graw Hill Education, 2020.
Description	v, 913p
Standard Number	9789389538052

Key Words

Consumer Behavior ; Consumer Research ; Motivation, Personality, and Emotion

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Accession#	Call#	Current Location	Status	Policy	Location
021059	658.8342/MOT 021059	Main	On Shelf	General