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ID: 014727

4A's of Marketing: Creating value for customers, companies and society / Sheth, Jagdish N.; Sisodia, Rajendra S.

2013

Sheth, Jagdish N.	Book
	0 Rating(s) & 0 Review(s)

Publication	New York, Routledge, 2013.
Description	xiii, 209p.
Standard Number	978-0-415-89835-5

Key Words

Marketing Management ; Relationship Marketing ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
018963	658. 8/SHE 018963	Main	On Shelf	Text

ID: 013593

Bold How to be brave in business and win / Smith, Shaun; Milligan, Andy

2011

Smith, Shaun	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page, 2011.
Description	317p
Standard Number	978-0-7494-6344-1

Key Words

Relationship Marketing ; Creative Ability in Business ; Success in Business

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Accession#	Call#	Current Location	Status	Policy	Location
017419	658.409/SMI 017419	Main	On Shelf	General

ID: 014393

Building customer- brand relationship / Schultz, Don E.; Barnes, Beth E.; Schultz, Heidi F.; Azzaro, Marian

2009

Schultz, Don E.	Book
	0 Rating(s) & 0 Review(s)

Publication	New York, Sharpe M.E., 2009.
Description	xi, 355p.
Standard Number	978-0-7656-1799-6

Key Words

Relationship Marketing ; Customer Relations ; Branding- Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
018637	658.812/SCH 018637	Main	On Shelf	Text

ID: 009852

Customer Relationship Management: concepts and application / Kumar, Alok; Sinha, Chhabi; Sharma, Rakesh

2008

Kumar, Alok	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Bizantra ,An Imprint of Dreamtech Press., 2008.
Description	xviii,350p.
Standard Number	81-7722-622-3

Key Words

Relationship Marketing ; Consumer Preferences ; Customer Relations-Data Processing

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Accession#	Call#	Current Location	Status	Policy	Location
013557	658.81222/KUM/013557	Main	On Shelf	Text

ID: 015229

Customer Value Investment: formula for sustained business success / Mahajan, Gautam

2008

Mahajan, Gautam	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Response Books, 2008.
Description	xix,187p
Standard Number	978-0-7619-3604-6

Key Words

Relationship Marketing ; Customer Relations ; Investment

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Accession#	Call#	Current Location	Status	Policy	Location
019293	658.812/MAH 019293	Main	On Shelf	Text

ID: 009045

Handbook of Relationship Marketing / Sheth, Jagdish N; Parvatiyar, Atul

2000

Sheth, Jagdish N	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Reasponse Books, 2000.
Description	xvi,660p.
Standard Number	81-7829-104-5

Key Words

Relationship Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
012990	658.8/SHE/012990	Main	On Shelf	Text
012991	658.8/SHE/012991	Main	On Shelf	Text

ID: 007569

Handbook of Relationship Marketing / Sheth, Jagdish N; Parvatiyar, Atul

2000

Sheth, Jagdish N	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Response Books, 2000.
Description	xvi,660p.
Standard Number	81-7829-104-5

Key Words

Relationship Marketing

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Accession#	Call#	Current Location	Status	Policy
010647	658.8/SHE/010647	Main	On Shelf	Text
010648	658.8/SHE/010648	Main	On Shelf	Text
010649	658.8/SHE/010649	Main	On Shelf	Text
010650	658.8/SHE/010650	Main	On Shelf	Text
010651	658.8/SHE/010651	Main	On Shelf	Text

ID: 003612

Leading though relationship marketing / Battrley, Richard

2003

Battrley, Richard	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Tata mcgraw-hill publishing co lim, 2003.
Standard Number	0-07-058396-X

Key Words

Relationship Marketing ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
009126	658.812/BAT/009126	Main	On Shelf	Text

ID: 011891

Markets of One: creating customer-unique value through mass customization / Gilmore, James H Ed.; Pine, B Joseph Ed.

2000

Gilmore, James H Ed.	Book
	0 Rating(s) & 0 Review(s)

Publication	Boston, Harward Businees School Press, 2000.
Description	xxv,210p.
Standard Number	1-57851-238-7

Key Words

Product Management ; Relationship Marketing ; Flexible manufacturing systems

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Accession#	Call#	Current Location	Status	Policy	Location
016279	670.427/GIL 016279	Main	On Shelf	Text

ID: 008748

Profit Brand: how to increase the porfitability accountability and sustainability of brands / Wreden, Nick

2007

Wreden, Nick	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page, 2007.
Description	210p.
Standard Number	0-7494-5094-0

Key Words

Marketing ; Relationship Marketing ; Customer Relations ; Brand Name Products-Management ; Brand Name Products-Marketing

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Accession#	Call#	Current Location	Status	Policy
012532	658.827/WRE/012532	Main	On Shelf	Text
012533	658.827/WRE/012533	Main	On Shelf	Text
012534	658.827/WRE/012534	Main	On Shelf	Text

ID: 007620

Up Close and Personal: Customer relationship marketing @ work / Gamble, Paul R; Stone, Merlin; Woodcock, Neil; Foss, Bryan

2006

Stone, Merlin	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	New Delhi, Kogan Page India, 2006.
Description	xii,428p.
Standard Number	0-7494-4911-X

Key Words

Relationship Marketing ; Customer Relationship Marketing ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
010673	658.812/GAM/010673	Main	On Shelf	Text

ID: 008768

Up Close and Personal ?: customer relationship marketing @ work / Gamble, Paul R; Stone, Merlin; Woodcock, Neil; Foss, Nryan

2007

Stone, Merlin	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	london, Kogan Page, 2007.
Description	xii,428p.
Standard Number	0-7494-4911-Xx

Key Words

Relationship Marketing ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy
012585	658.812/GAM/012585	Main	On Shelf	Text
012586	658.812/GAM/012586	Main	On Shelf	Text
012587	658.812/GAM/012587	Main	On Shelf	Text

ID: 011877

What customers Really want: how to bridge the gap between what your organization offers and what your clients crave / McKain, Scott

2005

McKain, Scott	Book
	0 Rating(s) & 0 Review(s)

Publication	USA, Nelson Business, 2005.
Description	xxviii,195p.
Standard Number	0-7852-1198-5

Key Words

Consumer Behavior ; Relationship Marketing ; Organizational Effectiveness ; Customer Relations-Management ; Marketing-Psychology aspect ; Customer Services-Management

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Accession#	Call#	Current Location	Status	Policy	Location
016265	658.812/MCK 016265	Main	On Shelf	Text