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Advertising and Promotion: integrated marketing communications perspective / Belch, George E 2007  Book
Belch, George E Book
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Edition 6th ed.
Publication New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2007.
Description xxvi
Standard Number 0-07-253676-4
Key Words Marketing  ;  Advertising 
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010005659.1/BEL/010005MainOn ShelfText 
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