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MCDONALD, MALCOLM (8) answer(s).
 
SrlItem
1
ID:   015823


Creating Powerful Brands / Chernatony, Leslie de; McDonald, Malcolm; Wallace, Elaine 2015  Book
McDonald, Malcolm Book
0 Rating(s) & 0 Review(s)
Edition 4th ed.
Publication london, Routledge, 2015.
Description xxv,483p.
Standard Number 978-1-85617-849-5
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020100658.827/CHE 020100MainOn ShelfText 
2
ID:   003921


Essential Guide to Marketing Planning V.2: how come your marketing plans aren't working? / McDonald, Malcolm 2005  Book
McDonald, Malcolm Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Crest Publishing House, 2005.
Description x,198p.
Series MANAGEMENT LIBRARY
Standard Number 81-242-0542-6
Key Words Management Library 
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Accession#Call#Current LocationStatusPolicyLocation
008414658/McD/008414MainOn ShelfReference books 
3
ID:   013164


Marketing Accountability: A New Metrics model to measure marketing effectiveness / McDonald, Malcolm; Mouncey, Peter 2011  Book
McDonald, Malcolm Book
0 Rating(s) & 0 Review(s)
Publication United States, Kogan page Limited, 2011.
Description ix,293p
Standard Number 9780749462635
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Accession#Call#Current LocationStatusPolicyLocation
017359658.80072/MCD 017359MainOn ShelfText 
4
ID:   012530


Marketing Accountablity: How to measure marketing effectiveness / McDonald, Malcolm; Mouncey, Peter 2010  Book
McDonald, Malcolm Book
0 Rating(s) & 0 Review(s)
Edition 2010 reprint
Publication london, Kogan Page, 2010.
Description ix,293p
Standard Number 978-0-7494-5386-2
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Accession#Call#Current LocationStatusPolicyLocation
016749658.80072/MCD/016749MainOn ShelfText 
5
ID:   008068


Marketing Plans: how to prepare them how to use them / McDonald, Malcolm 2002  Book
McDonald, Malcolm Book
0 Rating(s) & 0 Review(s)
Edition 5th ed.
Publication MA, Elsevier Butterworth-Heinemann, 2002.
Description xix,630p.
Standard Number 0-7506-5625-5
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Accession#Call#Current LocationStatusPolicyLocation
011237658.802/McD/011237MainOn ShelfText 
011238658.802/McD/011238MainOn ShelfText 
011239658.802/McD/011239MainOn ShelfText 
011240658.802/McD/011240MainOn ShelfText 
011241658.802/McD/011241MainOn ShelfText 
6
ID:   008494


Marketing Plans: how to prepare them how to use them / McDonald, Malcolm 2002  Book
McDonald, Malcolm Book
0 Rating(s) & 0 Review(s)
Edition 5th ed.
Publication Burlington, Elsevier Butterworth-Heinemann, 2002.
Description xix,630p.
Standard Number 0-7506-5625-5
Key Words Marketing Plans 
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Accession#Call#Current LocationStatusPolicyLocation
011942658.802/McD/011942MainOn ShelfText 
011943658.802/McD/011943MainOn ShelfText 
011944658.802/McD/011944MainOn ShelfText 
011945658.802/McD/011945MainOn ShelfText 
011946658.802/McD/011946MainOn ShelfText 
7
ID:   008462


Marketing Plans for Service Businesses: complete guide / McDonald, Malcolm; Payne, Adrian 1996  Book
Payne, Adrian Book
0 Rating(s) & 0 Review(s)
Publication Burlington, Butterworth Heinemann, 1996.
Description xiv,401p.
Standard Number 978-81-312-1106-9
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Accession#Call#Current LocationStatusPolicyLocation
003849McD 003849MainOn ShelfText 
8
ID:   009449


On Marketing Planning: understanding marketing plans and strategy / McDonald, Malcolm 2008  Book
McDonald, Malcolm Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page Limited, 2008.
Description x,197p.
Standard Number 0-7494-5378-8
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Accession#Call#Current LocationStatusPolicyLocation
014060658.8902/MCD/014060MainOn ShelfText 
014061658.8902/MCD/014061MainOn ShelfText 
014062658.8902/MCD/014062MainOn ShelfText