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ID: 015823

Creating Powerful Brands / Chernatony, Leslie de; McDonald, Malcolm; Wallace, Elaine

2015

McDonald, Malcolm	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed.
Publication	london, Routledge, 2015.
Description	xxv,483p.
Standard Number	978-1-85617-849-5

Key Words

Product Management ; Brand Name Product

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Accession#	Call#	Current Location	Status	Policy	Location
020100	658.827/CHE 020100	Main	On Shelf	Text

ID: 003921

Essential Guide to Marketing Planning V.2: how come your marketing plans aren't working? / McDonald, Malcolm

2005

McDonald, Malcolm	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Crest Publishing House, 2005.
Description	x,198p.
Series	MANAGEMENT LIBRARY
Standard Number	81-242-0542-6

Key Words

Management Library

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Accession#	Call#	Current Location	Status	Policy	Location
008414	658/McD/008414	Main	On Shelf	Reference books

ID: 013164

Marketing Accountability: A New Metrics model to measure marketing effectiveness / McDonald, Malcolm; Mouncey, Peter

2011

McDonald, Malcolm	Book
	0 Rating(s) & 0 Review(s)

Publication	United States, Kogan page Limited, 2011.
Description	ix,293p
Standard Number	9780749462635

Key Words

Marketing - Management ; Marketing - Cost effectiveness

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Accession#	Call#	Current Location	Status	Policy	Location
017359	658.80072/MCD 017359	Main	On Shelf	Text

ID: 012530

Marketing Accountablity: How to measure marketing effectiveness / McDonald, Malcolm; Mouncey, Peter

2010

McDonald, Malcolm	Book
	0 Rating(s) & 0 Review(s)

Edition	2010 reprint
Publication	london, Kogan Page, 2010.
Description	ix,293p
Standard Number	978-0-7494-5386-2

Key Words

Marketing Management ; Marketing- Cost effectiveness

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Accession#	Call#	Current Location	Status	Policy	Location
016749	658.80072/MCD/016749	Main	On Shelf	Text

ID: 008068

Marketing Plans: how to prepare them how to use them / McDonald, Malcolm

2002

McDonald, Malcolm	Book
	0 Rating(s) & 0 Review(s)

Edition	5th ed.
Publication	MA, Elsevier Butterworth-Heinemann, 2002.
Description	xix,630p.
Standard Number	0-7506-5625-5

Key Words

Marketing ; Marketing-Planning ; Marketing- Audit

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Accession#	Call#	Current Location	Status	Policy
011237	658.802/McD/011237	Main	On Shelf	Text
011238	658.802/McD/011238	Main	On Shelf	Text
011239	658.802/McD/011239	Main	On Shelf	Text
011240	658.802/McD/011240	Main	On Shelf	Text
011241	658.802/McD/011241	Main	On Shelf	Text

ID: 008494

Marketing Plans: how to prepare them how to use them / McDonald, Malcolm

2002

McDonald, Malcolm	Book
	0 Rating(s) & 0 Review(s)

Edition	5th ed.
Publication	Burlington, Elsevier Butterworth-Heinemann, 2002.
Description	xix,630p.
Standard Number	0-7506-5625-5

Key Words

Marketing Plans

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Accession#	Call#	Current Location	Status	Policy
011942	658.802/McD/011942	Main	On Shelf	Text
011943	658.802/McD/011943	Main	On Shelf	Text
011944	658.802/McD/011944	Main	On Shelf	Text
011945	658.802/McD/011945	Main	On Shelf	Text
011946	658.802/McD/011946	Main	On Shelf	Text

ID: 008462

Marketing Plans for Service Businesses: complete guide / McDonald, Malcolm; Payne, Adrian

1996

Payne, Adrian	Book
	0 Rating(s) & 0 Review(s)

Publication	Burlington, Butterworth Heinemann, 1996.
Description	xiv,401p.
Standard Number	978-81-312-1106-9

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Accession#	Call#	Current Location	Status	Policy	Location
003849	McD 003849	Main	On Shelf	Text

ID: 009449

On Marketing Planning: understanding marketing plans and strategy / McDonald, Malcolm

2008

McDonald, Malcolm	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page Limited, 2008.
Description	x,197p.
Standard Number	0-7494-5378-8

Key Words

Marketing Management ; Marketing Planning

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Accession#	Call#	Current Location	Status	Policy
014060	658.8902/MCD/014060	Main	On Shelf	Text
014061	658.8902/MCD/014061	Main	On Shelf	Text
014062	658.8902/MCD/014062	Main	On Shelf	Text