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ID: 015322

Case Studies in Marketing: the indian context / Srinivasan, R

2012

Srinivasan, R	Book
	0 Rating(s) & 0 Review(s)

Edition	5th Ed.
Publication	New Delhi, PHI Learning, 2012.
Description	xvi,368p.
Standard Number	978-81-203-4606-2

Key Words

Marketing Management ; Services Marketing ; International Marketing ; Global Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
019403	658.8/SRI 019403	Main	On Shelf	Text

ID: 016408

Global Marketing / Keegan, Warren J.; Green, Mark C.

2018

Keegan, Warren J.	Book
	0 Rating(s) & 0 Review(s)

Edition	9th
Publication	New Delhi, New Delhi, 2018.
Description	624p
Standard Number	9789352865284

Key Words

Marketing Management ; Global Marketing ; Marketing Environment

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Accession#	Call#	Current Location	Status	Policy	Location
020718	658.8/KEE 020718	Main	On Shelf	General

ID: 014951

Global Marketing / Keegan, Warren J.; Green, Mark C.

2008

Keegan, Warren J.	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed.
Publication	New Delhi, Pearson, 2008.
Description	xx, 636p.
Standard Number	978-81-317-1951-0

Key Words

Marketing Management ; Global Marketing ; Marketing Environment

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Accession#	Call#	Current Location	Status	Policy	Location
100557	658.8/KEE 100557	Main	On Shelf	Text

ID: 015272

Global Marketing / Gillespie, Kate; Hennessey, H David

2011

Gillespie, Kate	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd Ed.
Publication	Delhi, Cengage Learning, 2011.
Description	xxiv,514p
Standard Number	978-81-315-1886-1

Key Words

Global Marketing ; Global Opportunities ; Global Participation ; Global Strategies

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Accession#	Call#	Current Location	Status	Policy	Location
019376	658.8/GIL 019376	Main	On Shelf	Text

ID: 014497

Global Marketing: A dicision-oriented approach / Hollensen, Svend; Banerjee, Madhumita

2010

Hollensen, Svend	Book
	0 Rating(s) & 0 Review(s)

Edition	4th Ed.
Publication	New Delhi, Pearson, 2010.
Description	xxxviii, 753p.
Standard Number	978-81-317-2814-7

Key Words

Global Marketing ; Decision- Internationalize ; Market- Strategies

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Accession#	Call#	Current Location	Status	Policy	Location
018832	658.8/HOL 018832	Main	On Shelf	Text

ID: 002552

Global Marketing V.2 / Lamont,Douglas

2002

Lamont,Douglas	Book
	0 Rating(s) & 0 Review(s)

Publication	United Kingdom, Capstone Publishing, 2002.
Description	v,132p.
Series	MARKETING
Standard Number	1-84112-191-6

Key Words

Global Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
008498	658.8/LAM/008498	Main	On Shelf	General

ID: 015280

International Marketing / Czinkota, Michael R; Ronkainen, Iikka A

2013

Czinkota, Michael R	Book
	0 Rating(s) & 0 Review(s)

Edition	10th Ed
Publication	Delhi, Cengage Learning, 2013.
Description	xxxv,677p.
Standard Number	978-81-315-2072-7

Key Words

Global Marketing ; International Trade ; Global Environment ; Global Customers

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Accession#	Call#	Current Location	Status	Policy	Location
019389	658.8/CZI 019389	Main	On Shelf	Text

ID: 014801

International Marketing Management / Kulkarni, M.V.

2004

Kulkarni, M.V.	Book
	0 Rating(s) & 0 Review(s)

Publication	Pune, Everest, 2004.
Description	389p.
Standard Number	81-7660-109-8

Key Words

Marketing Management ; Global Marketing ; Foreign Market & Analysis

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Accession#	Call#	Current Location	Status	Policy	Location
100426	658.8/KUL 100426	Main	On Shelf	Text

ID: 010286

Marketing Management / Kothari, Rakesh; Mehta, Anil; Sharma, Ashok

2008

Sharma, Ashok	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	Jaipur, Ramesh Book Depot, 2008.
Description	18.14p.
Standard Number	81-8142-313-5

Key Words

Marketing Management ; Global Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
014531	658.8/KOT 014531	Main	On Shelf	Text