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ID: 012371

Advertising & Sales Promotion / Kazmi, S H H; Batra, Satish K

2010

Kazmi, S H H	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd Ed.
Publication	New Delhi, Excel Books, 2010.
Description	660p
Standard Number	978-81-7446-639-6

Key Words

Advertising ; Sales Promotion

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Accession#	Call#	Current Location	Status	Policy	Location
016689	658.82 / KAZ/ 016689	Main	On Shelf	Text
016690	016690	Main	On Shelf	Text

ID: 011370

Advertising and Sales Promotion / Mittal, Arun

2008

Mittal, Arun	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	Delhi, Wisdom Publication, 2008.
Description	536p
Standard Number	81-89547-42-9

Key Words

Sales Promotion ; Integrated Marketing Communication

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Accession#	Call#	Current Location	Status	Policy
015626	659.1/MIT 015626	Main	On Shelf	Text
015627	659.1/MIT 015627	Main	On Shelf	Text
015628	659.1/MIT 015628	Main	On Shelf	Text
015629	659.1/MIT 015629	Main	Missing	Missing books 2010-11
015630	659.1/MIT 015630	Main	On Shelf	Text

ID: 008417

Advertising and Sales Promotion / Kazmi, S HH; Batra, Satish K

2008

Batra, Satish K	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	New Delhi, Excel Books, 2008.
Description	xix,658p.
Standard Number	978-81-7446-639-6

Key Words

Advertising ; Sales Promotion

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Accession#	Call#	Current Location	Status	Policy
011770	659.1/KAZ/011770	Main	On Shelf	Text
011771	659.1/KAZ/011771	Main	On Shelf	Text
011772	659.1/KAZ/011772	Main	On Shelf	Text
011773	659.1/KAZ/011773	Main	On Shelf	Text
011774	659.1/KAZ/011774	Main	On Shelf	Text

ID: 008471

Advertising and Sales Promotion: integrated marketing communication / Mittal, Arun

2008

Mittal, Arun	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Wisdom publications, 2008.
Description	vii,536p.
Standard Number	81-89547-42-9

Key Words

Advertising ; Sales Promotion

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Accession#	Call#	Current Location	Status	Policy
011902	659/MIT/011902	Main	On Shelf	Text
011903	659/MIT/011903	Main	On Shelf	Text
011904	659/MIT/011904	Main	On Shelf	Text

ID: 014938

Advertising and Sales Promotion: Concepts & Strategies / Gupta, A.S.

2008

Gupta, A.S.	Book
	0 Rating(s) & 0 Review(s)

Publication	Pune, Everest, 2008.
Description	407p.

Key Words

Advertising Management ; Sales Promotion ; Advertising Business

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Accession#	Call#	Current Location	Status	Policy	Location
100544	659.1/GUP 100544	Main	On Shelf	Text

ID: 014588

Cases in Marketing Management / Clow, Kenneth E.; Baack, Donald

2012

Baack, Donald	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Sage, 2012.
Description	ix, 523p.
Standard Number	978-81-321-1019-4

Key Words

Marketing Management ; Sales Promotion ; Customer Oriented Marketing ; Market Analysis

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Accession#	Call#	Current Location	Status	Policy	Location
018903	658.8/CLO 018903	Main	On Shelf	Text

ID: 008509

Handbook of Field Marketing: complete guide to understanding and outsourcing face-to-face direct marketing / Williams, Alison; Mullin, Roddy

2008

Williams, Alison	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page Limited, 2008.
Description	xxv,241p.
Standard Number	0-7494-5380-X

Key Words

Branding ; Sales Promotion ; Direct Marketing ; Sampling

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Accession#	Call#	Current Location	Status	Policy	Location
011969	658.8/WIL/011969	Main	On Shelf	Text

ID: 008761

Handbook of Field Marketing: complete guide to understanding and outsourcing face-to-face direct marketing / Williams, Alison; Mullin, Roddy

2008

Williams, Alison	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page, 2008.
Description	xxv,241p.
Standard Number	0-7494-5380-X

Key Words

Sales Promotion ; Direct Marketing ; Sampling ; Branding (Marketing)

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Accession#	Call#	Current Location	Status	Policy	Location
012566	658.872/WIL/012566	Main	On Shelf	Text
012567	658.872/WIL/012567	Main	On Shelf	Text

ID: 008802

Promote Your Business: how to write effective marketing material for your small business / Morel, Mary

2003

Morel, Mary	Book
	0 Rating(s) & 0 Review(s)

Publication	Australia, Allen and Unwin, 2003.
Description	xv,247p.
Standard Number	1-86508-931-1

Key Words

Marketing ; Sales Promotion ; Business Writing

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Accession#	Call#	Current Location	Status	Policy	Location
012660	658.8/MOR/012660	Main	On Shelf	Text
012661	658.8/MOR/012661	Main	On Shelf	Text

ID: 010218

Promotion Management / Mittal, A C; Sharma, B S

2008

Mittal, A C	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	0New Delhi, Vista International Publishing House, 2008.
Description	283p.
Standard Number	978-81-89942-75-5

Key Words

Marketing Management ; Sales Promotion

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Accession#	Call#	Current Location	Status	Policy	Location
014362	658.8219/MIT/014362	Main	On Shelf	Text

ID: 014450

Sales and Distribution Management: Text and Cases with SAP applications and Indian perspective / Gupta, S.L.

2012

Gupta, S.L.	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd. Ed.
Publication	New Delhi, Excel Books, 2012.
Description	xix, 814p.
Standard Number	978-81-7446-870-3

Key Words

Sales Management ; Sales Promotion ; Distribution System ; Physical Distribution Management

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Accession#	Call#	Current Location	Status	Policy	Location
018861	658.82/GUP 018861	Main	On Shelf	Text

ID: 016174

Sales and distribution management: decisions strategies and cases / Still, Richard R; Cundiff, Edward W; Govoni, Noram A P; Puri, Sandeep

2017

Still, Richard R	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed.
Publication	Noida, Pearson, 2017.
Description	xxii, 590p.
Standard Number	978-93-325-8709-0

Key Words

Sales Management ; Sales Promotion ; Distribution System

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Accession#	Call#	Current Location	Status	Policy	Location
020528	658.82/STI 020528	Main	On Shelf	Text

ID: 014274

Sales Promotion: How to create, implement & integrate campaigns that really work / Mullin, Roddy

2010

Mullin, Roddy	Book
	0 Rating(s) & 0 Review(s)

Edition	5th Ed.
Publication	New Delhi, Kogan Page, 2010.
Description	x, 262p.
Standard Number	978-0-7494-5704-4

Key Words

Marketing ; Sales Promotion

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Accession#	Call#	Current Location	Status	Policy	Location
018503	658.82/MUL 018503	Main	On Shelf	Text

ID: 010500

Sales Promotion Management / Singh, V K

2009

Singh, V K	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	New Delhi, Maxford Books, 2009.
Description	285p.
Standard Number	81-8116-083-5

Key Words

Sales Management ; Sales Promotion

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Accession#	Call#	Current Location	Status	Policy	Location
014668	658.82/SIN 014668	Main	On Shelf	Text

ID: 005730

Sales Promotion V.6 / Horchover, David

2002

Horchover, David	Book
	0 Rating(s) & 0 Review(s)

Publication	United Kingdom, Capstone Publishing, 2002.
Description	v,108p.
Series	MARKETING
Standard Number	1-84112-196-7

Key Words

Sales Promotion

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Accession#	Call#	Current Location	Status	Policy	Location
008496	658.8/HAR/008496	Main	On Shelf	Reference books

ID: 013788

Spin Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources / Rackham, Neil

2009

Rackham, Neil	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2009.
Description	208p
Standard Number	978-0-07-059416-6

Key Words

Sales Promotion ; Selling Handbook Manuals

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Accession#	Call#	Current Location	Status	Policy	Location
018065	658.85/RAC 018065	Main	On Shelf	General

ID: 009650

Talk up your Business: how to make the most of opportunities to promote and grow your small business / Morel , Mary

2006

Morel , Mary	Book
	0 Rating(s) & 0 Review(s)

Publication	Australia, Allen and Unwin, 2006.
Description	xv,189p.
Standard Number	1-74114-423-X

Key Words

Marketing ; Sales Promotion ; Small Business -Public Relation

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Accession#	Call#	Current Location	Status	Policy	Location
013900	659.281/MOR/013900	Main	On Shelf	Text

ID: 006716

The SPIN Selling Fieldbook / Neil Racham

2004

Neil Racham	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Tata McGraw -Hill Publishing, 2004.
Standard Number	0-07-059416-3

Key Words

Sales Promotion ; Selling

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Accession#	Call#	Current Location	Status	Policy	Location
006051	658.85/RAC/006051	Main	On Shelf	Text

ID: 010268

Ultimate Marketing Plan: find you hook communicate your message make your mark / Kennedy, Das S

2009

Kennedy, Das S	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	Avons, Adams Media, an F+W Publishing Company, 2009.
Description	ix,229p.
Standard Number	978-1-59337-496-9

Key Words

Sales Promotion ; Marketing -United States ; Direct Management

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Accession#	Call#	Current Location	Status	Policy	Location
014511	658.802/KEN 014511	Main	On Shelf	Text

ID: 011401

Ultimate Marketing Plan: find you hook communicate your message make your mark / Kennedy, Das S

2009

Kennedy, Das S	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	Avon, Adams Media, an F+W Publishing Company, 2009.
Description	ix,229p.
Standard Number	978-1-59337-496-9

Key Words

Sales Promotion ; Marketing -United States ; Direct Management

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Accession#	Call#	Current Location	Status	Policy	Location
015461	658.802/KEN 015461	Main	On Shelf	Text