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ID: 014727

4A's of Marketing: Creating value for customers, companies and society / Sheth, Jagdish N.; Sisodia, Rajendra S.

2013

Sheth, Jagdish N.	Book
	0 Rating(s) & 0 Review(s)

Publication	New York, Routledge, 2013.
Description	xiii, 209p.
Standard Number	978-0-415-89835-5

Key Words

Marketing Management ; Relationship Marketing ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
018963	658. 8/SHE 018963	Main	On Shelf	Text

ID: 008959

Achieve Sales Excellence: 7 customer rules for becoming the new sales professional / Stevens, Howard; Kinni, Theodore

2009

Stevens, Howard	Book
	0 Rating(s) & 0 Review(s)

Publication	Avons, Platinum Press, 2009.
Description	xix,236p.
Standard Number	978-1-59337-651-2

Key Words

Marketing ; Customer Relations ; Customer Loyalty ; Industrial marketing ; Selling-Study and Teaching

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Accession#	Call#	Current Location	Status	Policy	Location
012843	658.80422/STE/012843	Main	On Shelf	Text

ID: 014323

Aftersales Management: Creating a successful aftersales strategy to reduce costs, improve customer service and increase sales / Brock, David

2010

Brock, David	Book
	0 Rating(s) & 0 Review(s)

Publication	Great Britain, Kogan Page, 2010.
Description	vi, 218p.
Standard Number	978-0-7494-6088-4

Key Words

Customer Service ; Customer Relations ; Retail Trade ; Returning goods ; Quality of products

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Accession#	Call#	Current Location	Status	Policy	Location
018439	658.812/BRO 018439	Main	On Shelf	Text

ID: 013800

Big Book of People Skills Games / Scannell, Edward E.; Rickenbacher, Colleen A.

2010

Scannell, Edward E.	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2010.
Description	260p
Standard Number	978-0-07-107100-0

Key Words

Management Games ; Communication in Management ; Customer Relations ; Interpersonal Relation

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Accession#	Call#	Current Location	Status	Policy	Location
018077	658.4/SCA 018077	Main	On Shelf	Text

ID: 014393

Building customer- brand relationship / Schultz, Don E.; Barnes, Beth E.; Schultz, Heidi F.; Azzaro, Marian

2009

Schultz, Don E.	Book
	0 Rating(s) & 0 Review(s)

Publication	New York, Sharpe M.E., 2009.
Description	xi, 355p.
Standard Number	978-0-7656-1799-6

Key Words

Relationship Marketing ; Customer Relations ; Branding- Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
018637	658.812/SCH 018637	Main	On Shelf	Text

ID: 009186

Case Studies in Customer Relationship Management Vol - 2 / Issac, Julie Ed.; Faheem, Hadiya Ed.; Datta, Mimon Ed.; Ikrama, Syeda Ed.

2008

Issac, Julie Ed.	Book
	0 Rating(s) & 0 Review(s)

Publication	Hyderabad, ICMR, 2008.
Description	206p.
Standard Number	81-314-1219-9

Key Words

Marketing ; Customer Relations ; Management of Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
013210	658.812/ISS/013210	Main	On Shelf	Text
013211	658.812/ISS/013211	Main	On Shelf	Text

ID: 010731

Connecting with your Customers / Harvard Business School Press

2006

Harvard Business school Press	Book
	0 Rating(s) & 0 Review(s)

Publication	Boston, Harward Business School Press, 2006.
Description	vii,178p.
Standard Number	978-1-4221-0323-4

Key Words

Customer Services ; Customer Relations ; Success in Business

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Accession#	Call#	Current Location	Status	Policy	Location
014887	658.812/HBS 014887	Main	On Shelf	General

ID: 009396

Consumer Insight: how to use data and market research to get closer to your customer / Stone, Merlin; Bond, Alison; foss, Bryan

2004

Stone, Merlin	Book
	0 Rating(s) & 0 Review(s)

Publication	United Kingdom, Kogan Page Limited, 2004.
Description	xv,288p.
Standard Number	0-7494-4447-9

Key Words

Marketing research ; Customer Relations ; Database Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
013938	658.834/STO/013938	Main	On Shelf	Text

ID: 009125

Consumer is King: knpw your rights and remedies / Rao, Rajyalakshmi; Shah, Justice M B Fw.

2008

Rao, Rajyalakshmi	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Universal Law Publishing Co. Pvt. Ltd., 2008.
Description	xxv,355p.
Standard Number	978-81-7534-728-1

Key Words

Marketing ; Customer Relations ; Consumer Satisfactions

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Accession#	Call#	Current Location	Status	Policy	Location
013140	658.81222/RAO/013140	Main	On Shelf	Text

ID: 009716

Creating Customer Delight: how and why of crm / Seth, Rakesh; Seth, Kirti

2005

Seth, Rakesh	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Response Book, 2005.
Description	154p.
Standard Number	0-7619-3296-8

Key Words

Customer Relations ; Management -Database

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Accession#	Call#	Current Location	Status	Policy	Location
013795	658.812/SET/013795	Main	On Shelf	Text

ID: 009408

Creating Customers: how to increase sales through non-technique selling / Weymes, Pat

2007

Weymes, Pat	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Kogan Page India Pvt. Ltd., 2007.
Description	vi,247p.
Standard Number	81-7554-123-7

Key Words

Sales Management ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
013946	658.8105/WEY/013946	Main	On Shelf	Text
013947	658.8105/WEY/013947	Main	On Shelf	Text

ID: 012212

CRM Implementation: A strategic approach / Mukerjee, Kaushik

2006

Mukerjee, Kaushik	Book
	0 Rating(s) & 0 Review(s)

Edition	First Ed.
Publication	Hyderabad, India, The ICFAI University of Pune, 2006.
Description	x, 251p.
Standard Number	81-314-0474-9

Key Words

Marketing Management ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
016524	658.812/ MUK/ 016524	Main	On Shelf	Text

ID: 014313

Customer Care Excellence: How to create an effective customer focus / Cook, Sarah

2011

Cook, Sarah	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed.
Publication	United Kingdom, Kogan Page, 2011.
Description	x, 278p.
Standard Number	978-0-7494-5705-1

Key Words

Total Quality Management ; Customer Services ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
018463	658.812/COO 018463	Main	On Shelf	Text

ID: 012088

Customer Community: Unleashing the power of your customer base / Banks, Drew; Daus, Kim

2002

Banks, Drew	Book
	0 Rating(s) & 0 Review(s)

Edition	First Ed.
Publication	United States, Jossey-Bass, 2002.
Description	xxiii, 254p.
Standard Number	0-7879-5621-x

Key Words

Customer Relations ; Market Segmentation ; Electronic Commerce

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Accession#	Call#	Current Location	Status	Policy	Location
016250	658.813/ BAN/016250	Main	On Shelf	Text

ID: 014564

Customer in the Boardroom?: Crafting cutomer-based business strategy / Bijapurkar, Rama

2012

Bijapurkar, Rama	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Sage, 2012.
Description	xxi, 230p.
Standard Number	978-81-321-0635-7

Key Words

Strategic Planning ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
018802	658.401 2/BIJ 018802	Main	On Shelf	Text

ID: 012078

Customer Loyalty Programs: Trends and Experiences / Shanthi, N.M.

2006

Shanthi, N.M.	Book
	0 Rating(s) & 0 Review(s)

Edition	First Ed.
Publication	Hyderabad, India, The ICFAI university press, 2006.
Description	ix, 221p.
Standard Number	81-314-0482-x

Key Words

Customer Relations ; Customer Loyalty

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Accession#	Call#	Current Location	Status	Policy	Location
016240	658.812/ SHA/ 016240	Main	On Shelf	Text

ID: 011845

Customer Relationship Management: strategic perspective / Shailesh, G; Sheth, Jagdish

2006

Sheth, Jagdish	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Macmillan India Limited, 2006.
Description	xii,198p.
Standard Number	978-1403-92862-7

Key Words

Marketing Management ; Customer Relations

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Accession#	Call#	Current Location	Status	Policy	Location
016354	658.812/SHA 016354	Main	On Shelf	Text

ID: 012350

Customer Relationship Management / Das, Subhasish

2007

Das, Subhasish	Book
	0 Rating(s) & 0 Review(s)

Edition	First Ed.
Publication	New Delhi, Excel Books, 2007.
Description	ix, 129p.
Standard Number	81-7446-531-6

Key Words

Customer Relations ; Customer Handling Skills

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Accession#	Call#	Current Location	Status	Policy	Location
016604	658.812/ DAS/016604	Main	On Shelf	Text
016605	658.812/ DAS/ 016621/016605	Main	On Shelf	Text

ID: 012351

Customer Relationship Management: An Indian Perspective / Chaturvedi, Mukesh; Chaturvedi, Abhinav

2008

Chaturvedi, Mukesh	Book
	0 Rating(s) & 0 Review(s)

Edition	First Ed.
Publication	New Delhi, Excel Books, 2008.
Description	208p.
Standard Number	81-7446-456-5

Key Words

Customer Relations ; Cases- CRM

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Accession#	Call#	Current Location	Status	Policy	Location
016620	658.812/ CHA/016620	Main	On Shelf	Text
016621	658.812/ CHA/ 016620/016621	Main	On Shelf	Text

ID: 015229

Customer Value Investment: formula for sustained business success / Mahajan, Gautam

2008

Mahajan, Gautam	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Response Books, 2008.
Description	xix,187p
Standard Number	978-0-7619-3604-6

Key Words

Relationship Marketing ; Customer Relations ; Investment

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Accession#	Call#	Current Location	Status	Policy	Location
019293	658.812/MAH 019293	Main	On Shelf	Text