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ID: 015047

Advertising and Promotion: an integrated marketing communication perspective / Belch, George E.; Belch, Michael A.; Purani, Keyoor

2012

Belch, George E.	Book
	0 Rating(s) & 0 Review(s)

Edition	7th ed.
Publication	New Delhi, Tata mcgraw Hill, 2012.
Description	xxxiii, 1075p.
Standard Number	978-0-07-014496-5

Key Words

Direct Marketing ; Marketing Communication ; Media planning strategy

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Accession#	Call#	Current Location	Status	Policy
100623	659.1/BEL 100623	Main	On Shelf	Text
100624	659.1/BEL 100624	Main	On Shelf	Text
100625	659.1/BEL 100625	Main	On Shelf	Text

ID: 001116

Commonsense Direct Marketing / Drayton Bird

1994

Drayton Bird	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd
Publication	london, Kogan Page, 1994.
Description	347p
Standard Number	81-7240-044-6

Key Words

Direct Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
006046	658.8/48/OGI/006046	Main	On Shelf	Text

ID: 001657

Direct marketing / Hayes-mccoy, Robert

2006

Hayes-mccoy, Robert	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Jaico publishing hous, 2006.
Standard Number	81-7992-646-X

Key Words

Direct Marketing ; Communication In Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
008559	381.122/HAY/008559	Main	On Shelf	Text

ID: 008065

Direct Marketing / Hayes-Mccoy

2006

Hayes-Mccoy	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Jaico Publishing House,
Description	249p.
Standard Number	81-7992-646-X

Key Words

Direct Marketing ; Communication In Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
011226	381.122/HAV/011226	Main	On Shelf	Text

ID: 008605

Direct Marketing / Hayes-Mccoy, Robert

2006

Hayes-mccoy, Robert	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Jaico Publishing House, 2006.
Description	249p.
Standard Number	81-7992-646-X

Key Words

Direct Marketing ; Communication In Marketing

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Accession#	Call#	Current Location	Status	Policy
012153	381.122/HAY/012153	Main	On Shelf	Text
012154	381.122/HAY/012154	Main	On Shelf	Text
012155	381.122/HAY/012155	Main	On Shelf	Text

ID: 010252

Direct Marketing in Action / Thomas, Andrew R Ed.; Lewison, Dale M Ed.; Hauser, William J Ed.; Foley, Linda M Ed.

2008

Thomas, Andrew R Ed.	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Macmillan India Limited, 2008.
Description	xiv,218p.
Standard Number	978-0275-99223-1

Key Words

Marketing Management ; Consumer Behavior ; Direct Marketing ; Target Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
014497	658.872/THO 014497	Main	On Shelf	Text

ID: 012196

Direct Marketing in Action: Cutting-edge strategies for finding and keeping the best customers / Thomas, Andrew R.; Lewison, Dale M. ; Hauser, William J.; Foley, Linda M

2008

Thomas, Andrew R.	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, MacMillan India Ltd., 2008.
Description	xi, 218p.
Standard Number	978-0275-99223-1

Key Words

Marketing Management ; Consumer Behavior ; Direct Marketing ; Target Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
016295	658. 872/ THO/ 016295	Main	On Shelf	Text

ID: 013570

Foundation of Advertising / Chunawalla, S A; Sethia, K. C.

2011

Chunawalla, S A	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Himalaya Publishing House, 2011.
Description	744p
Standard Number	978-93-5024-599-6

Key Words

Advertising ; Direct Marketing ; Electronic Media - TV, Radio

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Accession#	Call#	Current Location	Status	Policy	Location
017751	659.1/CHU 017751	Main	On Shelf	Text

ID: 015957

Foundations of Advertising: theory and practice / Chunawalla, S A; Sethia K C

2015

Chunawalla, S A	Book
	0 Rating(s) & 0 Review(s)

Edition	8th ed.
Publication	Mumbai, Himalaya Publishing House, 2015.
Description	612p.
Standard Number	978-93-5202-358-5

Key Words

Direct Marketing ; Asvertising ; Electronic Media- Tv Radio

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Accession#	Call#	Current Location	Status	Policy	Location
020317	659.1/CHU 020317	Main	On Shelf	Text

ID: 008761

Handbook of Field Marketing: complete guide to understanding and outsourcing face-to-face direct marketing / Williams, Alison; Mullin, Roddy

2008

Williams, Alison	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page, 2008.
Description	xxv,241p.
Standard Number	0-7494-5380-X

Key Words

Sales Promotion ; Direct Marketing ; Sampling ; Branding (Marketing)

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012566	658.872/WIL/012566	Main	On Shelf	Text
012567	658.872/WIL/012567	Main	On Shelf	Text

ID: 008509

Handbook of Field Marketing: complete guide to understanding and outsourcing face-to-face direct marketing / Williams, Alison; Mullin, Roddy

2008

Williams, Alison	Book
	0 Rating(s) & 0 Review(s)

Publication	london, Kogan Page Limited, 2008.
Description	xxv,241p.
Standard Number	0-7494-5380-X

Key Words

Branding ; Sales Promotion ; Direct Marketing ; Sampling

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Accession#	Call#	Current Location	Status	Policy	Location
011969	658.8/WIL/011969	Main	On Shelf	Text

ID: 012929

Internet Marketing: An hour a day / Bailey, Matt

2011

Bailey, Matt	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Wiley India, 2011.
Description	XXXI, 567p.
Standard Number	978-81-265-3221-6

Key Words

Internet Marketing ; Direct Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
017123	658.872/ BAI/ 017123/017123	Main	On Shelf	Text

ID: 016170

Marketing management / Saxena, Rajan

2016

Saxena, Rajan	Book
	0 Rating(s) & 0 Review(s)

Edition	5th ed.
Publication	Chennai, McGraw Hill Education, 2016.
Description	xxxiv, 816p.
Standard Number	978-93-392-2330-4

Key Words

Direct Marketing ; Indian Market ; cases in marketing managment

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Accession#	Call#	Current Location	Status	Policy	Location
020524	658.8/SAX 020524	Main	On Shelf	Text

ID: 016672

Marketing Management / Saxena, Rajan

2020

Saxena, Rajan	Book
	0 Rating(s) & 0 Review(s)

Edition	6th
Publication	Chennai, McGraw Hill Education, 2020.
Description	ii, 746p
Standard Number	9789389538335

Key Words

Direct Marketing ; Marketing Environment ; Indian Market ; cases in marketing managment

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Accession#	Call#	Current Location	Status	Policy	Location
021056	658.8/SAX 021056	Main	On Shelf	General

ID: 007471

Marketing Management / Saxena, Rajan

2006

Saxena, Rajan	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2006.
Description	xxi,819p.
Standard Number	978-0-07-059953-6

Key Words

Direct Marketing ; Indian Market ; Cases in Marketing Management

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Accession#	Call#	Current Location	Status	Policy	IssuedTo	DueOn
009808	658.8/SAX/009808	Main	Issued	Text	18031	18-Feb-2020
009809	658.8/SAX/009809	Main	On Shelf	Text
009810	658.8/SAX/009810	Main	On Shelf	Text
009811	658.8/SAX/009811	Main	On Shelf	Text
009812	658.8/SAX/009812	Main	On Shelf	Text
009813	658.8/SAX/009813	Main	On Shelf	Text
009814	658.8/SAX/009814	Main	On Shelf	Text
009815	658.8/SAX/009815	Main	On Shelf	Text
009816	658.8/SAX/009816	Main	On Shelf	Text
009817	658.8/SAX/009817	Main	On Shelf	Text

ID: 016789

Principles of direct and database marketing: A digital orientation / Tapp, Alan

2012

Tapp, Alan	Book
	0 Rating(s) & 0 Review(s)

Edition	4th Ed.
Publication	Noida, Pearson, 2012.
Description	xvi, 517p.
Standard Number	9788131764411

Key Words

Direct Marketing ; Database Marketing ; Digital Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
101045	658.8/TAP 101045	Main	On Shelf	General

ID: 009831

Sales Letters that Sizzle: all the hooks, lines, and sinkers you'll ever need to close sales / Lewis, Herschell Gordon

2001

Lewis, Herschell Gordon	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed.
Publication	USA, NTC Business Book, 2001.
Description	xiv,270p.
Standard Number	0-8442-2348-4

Key Words

Direct Marketing ; Sales Letters

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Accession#	Call#	Current Location	Status	Policy	Location
013614	658.81/LEW/013614	Main	On Shelf	Text

ID: 011099

Ultimate Marketing Plan: find your hook. communicate your massage. make your mark. / Kennedy, Dan S

2009

Kennedy, Dan S	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	Avon, Adams Media, an F+W Publishing Company, 2009.
Description	ix,229p.
Standard Number	978-1-59337-496-9

Key Words

Direct Marketing ; Sale Promotion ; Marketing -United States

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Accession#	Call#	Current Location	Status	Policy	Location
015220	658.802/KEN 015220	Main	On Shelf	Text