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DIRECT MARKETING (18) answer(s).
 
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1
ID:   015047


Advertising and Promotion: an integrated marketing communication perspective / Belch, George E.; Belch, Michael A.; Purani, Keyoor 2012  Book
Belch, George E. Book
0 Rating(s) & 0 Review(s)
Edition 7th ed.
Publication New Delhi, Tata mcgraw Hill, 2012.
Description xxxiii, 1075p.
Standard Number 978-0-07-014496-5
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Accession#Call#Current LocationStatusPolicyLocation
100623659.1/BEL 100623MainOn ShelfText 
100624659.1/BEL 100624MainOn ShelfText 
100625659.1/BEL 100625MainOn ShelfText 
2
ID:   001116


Commonsense Direct Marketing / Drayton Bird 1994  Book
Drayton Bird Book
0 Rating(s) & 0 Review(s)
Edition 2nd
Publication london, Kogan Page, 1994.
Description 347p
Standard Number 81-7240-044-6
Key Words Direct Marketing 
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Accession#Call#Current LocationStatusPolicyLocation
006046658.8/48/OGI/006046MainOn ShelfText 
3
ID:   001657


Direct marketing / Hayes-mccoy, Robert 2006  Book
Hayes-mccoy, Robert Book
0 Rating(s) & 0 Review(s)
Publication Mumbai, Jaico publishing hous, 2006.
Standard Number 81-7992-646-X
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Accession#Call#Current LocationStatusPolicyLocation
008559381.122/HAY/008559MainOn ShelfText 
4
ID:   008065


Direct Marketing / Hayes-Mccoy 2006  Book
Hayes-Mccoy Book
0 Rating(s) & 0 Review(s)
Publication Mumbai, Jaico Publishing House,
Description 249p.
Standard Number 81-7992-646-X
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Accession#Call#Current LocationStatusPolicyLocation
011226381.122/HAV/011226MainOn ShelfText 
5
ID:   008605


Direct Marketing / Hayes-Mccoy, Robert 2006  Book
Hayes-mccoy, Robert Book
0 Rating(s) & 0 Review(s)
Publication Mumbai, Jaico Publishing House, 2006.
Description 249p.
Standard Number 81-7992-646-X
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Accession#Call#Current LocationStatusPolicyLocation
012153381.122/HAY/012153MainOn ShelfText 
012154381.122/HAY/012154MainOn ShelfText 
012155381.122/HAY/012155MainOn ShelfText 
6
ID:   010252


Direct Marketing in Action / Thomas, Andrew R Ed.; Lewison, Dale M Ed.; Hauser, William J Ed.; Foley, Linda M Ed. 2008  Book
Thomas, Andrew R Ed. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Macmillan India Limited, 2008.
Description xiv,218p.
Standard Number 978-0275-99223-1
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Accession#Call#Current LocationStatusPolicyLocation
014497658.872/THO 014497MainOn ShelfText 
7
ID:   012196


Direct Marketing in Action: Cutting-edge strategies for finding and keeping the best customers / Thomas, Andrew R.; Lewison, Dale M. ; Hauser, William J.; Foley, Linda M 2008  Book
Thomas, Andrew R. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, MacMillan India Ltd., 2008.
Description xi, 218p.
Standard Number 978-0275-99223-1
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Accession#Call#Current LocationStatusPolicyLocation
016295658. 872/ THO/ 016295MainOn ShelfText 
8
ID:   013570


Foundation of Advertising / Chunawalla, S A; Sethia, K. C. 2011  Book
Chunawalla, S A Book
0 Rating(s) & 0 Review(s)
Publication Mumbai, Himalaya Publishing House, 2011.
Description 744p
Standard Number 978-93-5024-599-6
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Accession#Call#Current LocationStatusPolicyLocation
017751659.1/CHU 017751MainOn ShelfText 
9
ID:   015957


Foundations of Advertising: theory and practice / Chunawalla, S A; Sethia K C 2015  Book
Chunawalla, S A Book
0 Rating(s) & 0 Review(s)
Edition 8th ed.
Publication Mumbai, Himalaya Publishing House, 2015.
Description 612p.
Standard Number 978-93-5202-358-5
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Accession#Call#Current LocationStatusPolicyLocation
020317659.1/CHU 020317MainOn ShelfText 
10
ID:   008761


Handbook of Field Marketing: complete guide to understanding and outsourcing face-to-face direct marketing / Williams, Alison; Mullin, Roddy 2008  Book
Williams, Alison Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page, 2008.
Description xxv,241p.
Standard Number 0-7494-5380-X
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Accession#Call#Current LocationStatusPolicyLocation
012566658.872/WIL/012566MainOn ShelfText 
012567658.872/WIL/012567MainOn ShelfText 
11
ID:   008509


Handbook of Field Marketing: complete guide to understanding and outsourcing face-to-face direct marketing / Williams, Alison; Mullin, Roddy 2008  Book
Williams, Alison Book
0 Rating(s) & 0 Review(s)
Publication london, Kogan Page Limited, 2008.
Description xxv,241p.
Standard Number 0-7494-5380-X
Key Words Branding  Sales Promotion  Direct Marketing  Sampling 
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Accession#Call#Current LocationStatusPolicyLocation
011969658.8/WIL/011969MainOn ShelfText 
12
ID:   012929


Internet Marketing: An hour a day / Bailey, Matt 2011  Book
Bailey, Matt Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Wiley India, 2011.
Description XXXI, 567p.
Standard Number 978-81-265-3221-6
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Accession#Call#Current LocationStatusPolicyLocation
017123658.872/ BAI/ 017123/017123MainOn ShelfText 
13
ID:   016170


Marketing management / Saxena, Rajan 2016  Book
Saxena, Rajan Book
0 Rating(s) & 0 Review(s)
Edition 5th ed.
Publication Chennai, McGraw Hill Education, 2016.
Description xxxiv, 816p.
Standard Number 978-93-392-2330-4
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Accession#Call#Current LocationStatusPolicyLocation
020524658.8/SAX 020524MainOn ShelfText 
14
ID:   016672


Marketing Management / Saxena, Rajan 2020  Book
Saxena, Rajan Book
0 Rating(s) & 0 Review(s)
Edition 6th
Publication Chennai, McGraw Hill Education, 2020.
Description ii, 746p
Standard Number 9789389538335
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Accession#Call#Current LocationStatusPolicyLocation
021056658.8/SAX 021056MainOn ShelfGeneral 
15
ID:   007471


Marketing Management / Saxena, Rajan 2006  Book
Saxena, Rajan Book
0 Rating(s) & 0 Review(s)
Edition 3rd ed.
Publication New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2006.
Description xxi,819p.
Standard Number 978-0-07-059953-6
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Accession#Call#Current LocationStatusPolicyLocationIssuedToDueOn
009808658.8/SAX/009808MainIssuedText 1803118-Feb-2020
009809658.8/SAX/009809MainOn ShelfText   
009810658.8/SAX/009810MainOn ShelfText   
009811658.8/SAX/009811MainOn ShelfText   
009812658.8/SAX/009812MainOn ShelfText   
009813658.8/SAX/009813MainOn ShelfText   
009814658.8/SAX/009814MainOn ShelfText   
009815658.8/SAX/009815MainOn ShelfText   
009816658.8/SAX/009816MainOn ShelfText   
009817658.8/SAX/009817MainOn ShelfText   
16
ID:   016789


Principles of direct and database marketing: A digital orientation / Tapp, Alan 2012  Book
Tapp, Alan Book
0 Rating(s) & 0 Review(s)
Edition 4th Ed.
Publication Noida, Pearson, 2012.
Description xvi, 517p.
Standard Number 9788131764411
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101045658.8/TAP 101045MainOn ShelfGeneral 
17
ID:   009831


Sales Letters that Sizzle: all the hooks, lines, and sinkers you'll ever need to close sales / Lewis, Herschell Gordon 2001  Book
Lewis, Herschell Gordon Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication USA, NTC Business Book, 2001.
Description xiv,270p.
Standard Number 0-8442-2348-4
Key Words Direct Marketing  Sales Letters 
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Accession#Call#Current LocationStatusPolicyLocation
013614658.81/LEW/013614MainOn ShelfText 
18
ID:   011099


Ultimate Marketing Plan: find your hook. communicate your massage. make your mark. / Kennedy, Dan S 2009  Book
Kennedy, Dan S Book
0 Rating(s) & 0 Review(s)
Edition 3rd ed.
Publication Avon, Adams Media, an F+W Publishing Company, 2009.
Description ix,229p.
Standard Number 978-1-59337-496-9
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Accession#Call#Current LocationStatusPolicyLocation
015220658.802/KEN 015220MainOn ShelfText