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MARKET SEGMENTATION (14) answer(s).
 
SrlItem
1
ID:   008911


Aesthetics in Marketing / Baisya, Rajat K; Das, G Ganesh 2008  Book
Baisya, Rajat K Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Response Books, 2008.
Description 313p.
Standard Number 978-0-7619-3595-7
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Accession#Call#Current LocationStatusPolicyLocation
012805381.34/BAI/012805MainOn ShelfText 
2
ID:   014899


Aesthetics in Marketing / Baisya, Rajat K.; Das, G. Ganesh 2008  Book
Baisya, Rajat K. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Sage, 2008.
Description 313p.
Standard Number 9780761935957
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Accession#Call#Current LocationStatusPolicyLocation
100508658.800 1/BAI 100508MainOn ShelfText 
3
ID:   009870


Blue Ocean Strategy: how to create uncontested market space and amke the competition irrelevant / Kim, W Chan; Mauborgne, Renee 2005  Book
Kim, W Chan Book
0 Rating(s) & 0 Review(s)
Publication Boston, Harward Business School Presss, 2005.
Description xv,240p.
Standard Number 1-59139-619-0
Key Words Market Segmentation  New Product 
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Accession#Call#Current LocationStatusPolicyLocation
013542658.802/KIM/013542MainOn ShelfText 
4
ID:   011880


Blue Ocean Strategy: how to create uncontested market space and make the competition irrelevant / Kim, W Chan; Mauborgne, Renee 2005  Book
Kim, W Chan Book
0 Rating(s) & 0 Review(s)
Publication Boston, Harward Businees School Press, 2005.
Description xv,240p.
Standard Number 978-1-59139-619-2
Key Words Market Segmentation  New Product 
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Accession#Call#Current LocationStatusPolicyLocation
016268658.802/KIM 016268MainOn ShelfText 
5
ID:   014742


Blue ocean strategy: How to create uncontested market space and make the competition irrelevant / Kim, W. Chan; Mauborgne, Renee 2005  Book
Mauborgne, Renee Book
0 Rating(s) & 0 Review(s)
Publication Noida, Harvard Business School, 2005.
Description xv, 240p.
Standard Number 1-59139-619-0
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Accession#Call#Current LocationStatusPolicyLocation
018922658. 802/KIM 018922MainOn ShelfText 
6
ID:   014954


Consumer Behavior / Schiffman, Leon G.; Kanuk, Leslie Lazar 2009  Book
Kanuk, Leslie Lazar Book
0 Rating(s) & 0 Review(s)
Edition 9th ed.
Publication New Delhi, Pearson, 2009.
Description 581p.
Standard Number 978-81-775-8999-3
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Accession#Call#Current LocationStatusPolicyLocation
100560658.87/SCH 100560MainOn ShelfText 
7
ID:   015635


Consumer Behavior / Schiffman, Leon G.; Kanuk, Leslie Lazar; Kumar, S Ramesh 2014  Book
Kanuk, Leslie Lazar Book
0 Rating(s) & 0 Review(s)
Edition 10th ed.
Publication Delhi, Pearson, 2014.
Description xix, 486p, I-12.
Standard Number 978-81-317-3156-7
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Accession#Call#Current LocationStatusPolicyLocation
100846658.87/SCH 100846MainOn ShelfText 
8
ID:   013888


Curation Nation: How to win in a wordld consumers are creators / Rosenbaum, Steven 2011  Book
Rosenbaum, Steven Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Tata McGraw Hill Education Private Limited, 2011.
Description xiv,284p
Standard Number 978-1-25-900396-7
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Accession#Call#Current LocationStatusPolicyLocation
018157658.802/ROS 018157MainOn ShelfText 
9
ID:   012088


Customer Community: Unleashing the power of your customer base / Banks, Drew; Daus, Kim 2002  Book
Banks, Drew Book
0 Rating(s) & 0 Review(s)
Edition First Ed.
Publication United States, Jossey-Bass, 2002.
Description xxiii, 254p.
Standard Number 0-7879-5621-x
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Accession#Call#Current LocationStatusPolicyLocation
016250658.813/ BAN/016250MainOn ShelfText 
10
ID:   011648


Customize the Brand: make it more desirable-and profitable / Nilsonl, Torsten H 2003  Book
Nilsonl, Torsten H Book
0 Rating(s) & 0 Review(s)
Publication England, John Wiley & Sons Ltd, 2003.
Description xi,179p.
Standard Number 0-470-84822-7
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Accession#Call#Current LocationStatusPolicyLocation
015764658.827/NIL 015764MainOn ShelfText 
11
ID:   008301


Marketing Management: text and cases / Kakade, M D 1998  Book
Kakade, M D Book
0 Rating(s) & 0 Review(s)
Publication Pune, Nirali Prakashan, 1998.
Description 403p.
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Accession#Call#Current LocationStatusPolicyLocation
001670658.8/KAK/001670MainOn ShelfText 
12
ID:   015176


Marketing Management. / Gite, Priyanka. 2013  Book
Gite, Priyanka. Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Taxman, 2013.
Description I-23,324p
Standard Number 978-93-5071-304-4
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Accession#Call#Current LocationStatusPolicyLocation
019234658.8/GIT 019234MainOn ShelfText 
13
ID:   008141


Niche Marketing for Coaches / McNamara, Hannah 2008  Book
McNamara, Hannah Book
0 Rating(s) & 0 Review(s)
Edition 1 st indian ed
Publication New Delhi, Viva Book Private Limited, 2008.
Description xvi,239p.
Standard Number 81-309-0847-6
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Accession#Call#Current LocationStatusPolicyLocation
011355658.3124/McN/011355MainOn ShelfText 
14
ID:   013140


Not for Free: Revenue strategies for a new world / Berman, Saul J. 2011  Book
Berman, Saul J. Book
0 Rating(s) & 0 Review(s)
Publication United States of America, Harvard Business School, 2011.
Description V, 224p.
Standard Number 978-1-4221-3167-1
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Accession#Call#Current LocationStatusPolicyLocation
017593658.802/ BER/ 17593/017593MainOn ShelfText