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MARKETING RESEARCH AND ANALYSI (1) answer(s).
 
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Essentials of Marketing Research / Zikmund, William G; Babin,Barry J 2007  Book
Zikmund, William G Book
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Edition 3rd ed.
Publication Australia, Thomson Learning, 2007.
Description xvii,414p.
Standard Number 81-315-0281-3
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013381658.83/ZIK/013381MainOn ShelfText