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DATABASE MARKETING (3) answer(s).
 
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1
ID:   009396


Consumer Insight: how to use data and market research to get closer to your customer / Stone, Merlin; Bond, Alison; foss, Bryan 2004  Book
Stone, Merlin Book
0 Rating(s) & 0 Review(s)
Publication United Kingdom, Kogan Page Limited, 2004.
Description xv,288p.
Standard Number 0-7494-4447-9
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Accession#Call#Current LocationStatusPolicyLocation
013938658.834/STO/013938MainOn ShelfText 
2
ID:   011244


Customer Relationship Managemet: databased approach / Kumar, V; Reinartz, Werner J 1999  Book
Kumar, V Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Wiley India (P) Ltd., 1999.
Description xxiv,323p.
Standard Number 98-81-265-0913-3
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Accession#Call#Current LocationStatusPolicyLocation
015301658.8120285574/KUM 015301MainOn ShelfText 
3
ID:   001564


Database Marketing: Now what your Customer wants / Ian Linton 1995  Book
Ian Linton Book
0 Rating(s) & 0 Review(s)
Edition 1 st ed.
Publication New Delhi, Macmillan India LTD, 1995.
Description vii,196p
Standard Number 0333 93155 6
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Accession#Call#Current LocationStatusPolicyLocation
006045658.800285574/LIN/006045MainOn ShelfText