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ID: 006285

Business of Marketing / P.Rajan Varadarajan

2001

P.Rajan Varadarajan	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Jaico Publishing House, 2001.
Description	xiv,365p.
Standard Number	81-7224-876-8

Key Words

Marketing research ; Marketing Mix ; Marketing Strategy

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Accession#	Call#	Current Location	Status	Policy	Location
002860	658.8/VAR/002860	Main	On Shelf	Text

ID: 000484

Basic Marketing : a global-managerial approach / Perreault, William D; Mccarthy, E Jerome

2006

Perreault, William D	Book
	0 Rating(s) & 0 Review(s)

Edition	5th ed
Publication	New Delhi, Tata McGraw-Hill publishing co, 2006.
Standard Number	0-07-062018-0

Key Words

Marketing Mix ; Marketing Orientation Customer Value ; Marketing Strategy & Planning ; Cultural Diversity ; Marketing Value

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Accession#	Call#	Current Location	Status	Policy
005126	658.8/PER/005126	Main	On Shelf	Text
005127	658.8/PER/005127	Main	On Shelf	Text
005128	658.8/PER/005128	Main	On Shelf	Text
005129	658.8/PER/005129	Main	On Shelf	Text
005130	658.8/PER/005130	Main	On Shelf	Text

ID: 004058

Managerial Marketing Perspectives & Viewpoints / Eugene J.Keiiey; William Lazer

1968

Eugene J.Keiiey	Book
	0 Rating(s) & 0 Review(s)

Publication

Mumbai, Taraporevala Sons & Co., 1968.

Key Words

Marketing ; Marketing Mix

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Accession#	Call#	Current Location	Status	Policy	Location
002806	658.8/KEL/002806	Main	On Shelf	Text
002829	658.8/KEL/002829	Main	On Shelf	Text

ID: 016529

Marketing for Hospitality and Tourism / Kotler T. Philip; Bowen t. John; Makens James; Baloglu Seyhmus

2017

Kotler T. Philip	Book
	0 Rating(s) & 0 Review(s)

Edition	7th
Publication	Chennai, Pearson Indis education, 2017.
Description	680p
Standard Number	9789332586260

Key Words

Marketing Mix ; Tourism Marketing ; Hospitality Industry

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Accession#	Call#	Current Location	Status	Policy	Location
020823	647.940 688/KO 020823	Main	On Shelf	General

ID: 016252

Marketing for Hospitality and Tourism / Kotler T. Philip; Bowen t. John; Makens James; Baloglu Seyhmus

2017

Kotler T. Philip	Book
	0 Rating(s) & 0 Review(s)

Edition	Seventh Edition
Publication	Chennai, Pearson Indis education, 2017.
Description	4\680
Standard Number	978-93-325-8626-0

Key Words

Marketing Mix ; Tourism Marketing ; Hospitality Industry

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Accession#	Call#	Current Location	Status	Policy	Location
020580	647.940 688/KOT 020580	Main	On Shelf	General

ID: 007585

Marketing Management: Text and cases / Dhunna, Mukesh

2005

Dhunna, Mukesh	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Wisdom publications, 2005.
Description	342p.
Standard Number	81-89547-10-0

Key Words

Marketing Management ; Marketing Mix

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Accession#	Call#	Current Location	Status	Policy
010427	658.8/DHU/010427	Main	On Shelf	Text
010428	658.8/DHU/010428	Main	On Shelf	Text
010429	658.8/DHU/010429	Main	On Shelf	Text
010430	658.8/DHU/010430	Main	On Shelf	Text
010431	658.8/DHU/010431	Main	On Shelf	Text

ID: 015123

Mastering marketing: A comprehensive introduction to the skills of developing and defending your company's revenue / Ruskin-Brown, Ian

2008

Ruskin-Brown, Ian	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed.
Publication	New Delhi, Viva, 2008.
Description	xvii, 325p.
Standard Number	978-81-309-0413-9

Key Words

Marketing Management ; Marketing Mix

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Accession#	Call#	Current Location	Status	Policy	Location
100739	658. 8/RUS 100739	Main	On Shelf	Text

ID: 011729

Multicultural Marketing: introduction / Sreedhar, G V S Ed.

2006

Sreedhar, G V S Ed.	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	Hyderabad, ICFAI University Press, 2006.
Description	xi,201p.
Standard Number	81-314-0463-3

Key Words

Marketing Mix ; Social Marketing Communcation

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Accession#	Call#	Current Location	Status	Policy	Location
015995	658.8/SRE 015995	Main	On Shelf	Text

ID: 007461

Principles of Marketing / Kotler, Philip; Armstrong, Gary

2006

Kotler, Philip	Book
	0 Rating(s) & 0 Review(s)

Edition	11th ed.
Publication	New Delhi, Prentic-Hall of Indian Pvt. Ltd., 2006.
Description	xviii,651p.
Standard Number	81-203-2855-6

Key Words

Principles of marketing ; Marketing Mix

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Accession#	Call#	Current Location	Status	Policy
009754	658.8/KOT/009754	Main	On Shelf	Text
009755	658.8/KOT/009755	Main	On Shelf	Text
009756	658.8/KOT/009756	Main	On Shelf	Text
009757	658.8/KOT/009757	Main	On Shelf	Text
009758	658.8/KOT/009758	Main	On Shelf	Text

ID: 005206

Principles of Marketing / Philip, Kotler ; Gary, Armstrong

2005

Philip, Kotler	Book
	0 Rating(s) & 0 Review(s)

Edition	11th Ed.
Publication	New Delhi, Prentice- Hall Of India, 2005.
Description	xviii,651I-20
Standard Number	81-203-2825-6

Key Words

Marketing ; Marketing Mix

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Accession#	Call#	Current Location	Status	Policy
005850	658.8/KOT/005850	Main	On Shelf	Text
005851	658.8/KOT/005851	Main	On Shelf	Text
005852	658.8/KOT/005852	Main	On Shelf	Text
005853	658.8/KOT/005853	Main	On Shelf	Text

ID: 005207

Principles of marketing / Philip Kotlar; Gary Armstrong

2004

Gary Armstrong	Book
	0 Rating(s) & 0 Review(s)

Edition	12 th
Publication	New Delhi, Prentice-hall of india Private Limited Ltd, 2004.
Description	xxix,661p
Standard Number	81-203-2349-1

Key Words

Customer Relationship ; Marketing Concepts & Cases ; Marketing Mix ; Marketing story ; Business Application

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Accession#	Call#	Current Location	Status	Policy	Location
007973	658.8/PHI/007973	Main	On Shelf	Text

ID: 005208

Principles of Marketing / Philip Kotler; Gray Armstrong

2004

Philip Kotler	Book
	0 Rating(s) & 0 Review(s)

Edition	10 ed.
Publication	New Delhi, Prentice Hall India Pvt. Ltd., 2004.
Description	xxix,661,i-18p
Standard Number	81-203-2459-1

Key Words

Marketing Management ; Marketing Mix ; Marketing Cases

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Accession#	Call#	Current Location	Status	Policy	Location
002293	658.8/KOT/002293	Main	On Shelf	Text
002946	658.8/KOT/002946	Main	On Shelf	Text

ID: 005217

Principless of Marketing / Philip Kotler; Gary Armstrong

2001

Philip Kotler	Book
	0 Rating(s) & 0 Review(s)

Edition	9th
Publication	New Delhi, Prentice-Hall Of India, 2001.
Standard Number	81-203-1839-0

Key Words

Customer Relationship ; Marketing Concepts & Cases ; Marketing Mix ; Marketing story ; Business Application

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Accession#	Call#	Current Location	Status	Policy
002887	658.8/KOT/002887	Main	On Shelf	Text
002897	658.8/KOT/002897	Main	On Shelf	Text
003091	658.8/KOT/003091	Main	On Shelf	Text

ID: 005219

Prinnciples of Marketing / Philip Kotler; Gray Armstrong

2004

Philip Kotler	Book
	0 Rating(s) & 0 Review(s)

Edition	11th ed.
Publication	New Delhi, Prentice Hall India Pvt. Ltd., 2004.
Standard Number	81-203-2459-1

Key Words

Customer Relationship ; Marketing Concepts & Cases ; Marketing Mix ; Marketing story ; Business Application

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Accession#	Call#	Current Location	Status	Policy	Location
002947	658.8/KOT/002947	Main	On Shelf	Text

ID: 007541

Servic Marketing: concepts, applications and cases / Rampal, M K; Gupta, S L

2002

Rampal, M K	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Galgotia Publising Company, 2002.
Description	xvii,615p.
Standard Number	81-85989-56-7

Key Words

Marketing Concepts & Cases ; Marketing Mix ; services Market ; Non Business Marketing ; Cases Services Marketing ; Services Application

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Accession#	Call#	Current Location	Status	Policy
010101	658.809/RAM/010101	Main	On Shelf	Text
010102	658.809/RAM/010102	Main	Missing	Missing books upto 2009-10
010103	658.809/RAM/010103	Main	On Shelf	Text
010104	658.809/RAM/010104	Main	On Shelf	Text
010105	658.809/RAM/010105	Main	Missing	Missing books upto 2009-10

ID: 005791

Service Marketing: concepts, applications & cases / Rampal, M K; Gupta, S L

2000

M. K. Rampal	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Galgotia Publishing Compony, 2000.
Standard Number	81-85989-56-7

Key Words

Marketing Concepts & Case ; Services Application, case ; Marketing Mix ; services Market ; Non Business Marketing ; Cases Services Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
000771	658.809/RAM/000771	Main	On Shelf	Text
003283	658.809/RAM/003283	Main	On Shelf	Text

ID: 008250

Web Marketing: trends and cases / Shanthi, N M Ed.

2006

Shanthi, N M Ed.	Book
	0 Rating(s) & 0 Review(s)

Publication	Hyderabad, ICFAI University Press, 2006.
Description	ix,213p.
Standard Number	81-314-0168-5

Key Words

Marketing Mix ; Internet marketing- Emerging Trends ; Technology Issues Of Web Marketing ; Case Studies ICCI Bank

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Accession#	Call#	Current Location	Status	Policy	Location
011578	658.8/SHA/011578	Main	On Shelf	Text