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ID: 006285

Business of Marketing / P.Rajan Varadarajan

2001

P.Rajan Varadarajan	Book
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Publication	Mumbai, Jaico Publishing House, 2001.
Description	xiv,365p.
Standard Number	81-7224-876-8

Key Words

Marketing research ; Marketing Mix ; Marketing Strategy

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Accession#	Call#	Current Location	Status	Policy	Location
002860	658.8/VAR/002860	Main	On Shelf	Text

ID: 011063

Consumer Behaviour / Prasad, Vishwajeet

2010

Prasad, Vishwajeet	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	New Delhi, Gennext Publication, 2010.
Description	ix,307p.
Standard Number	978-93-8022-18-9

Key Words

Consumer Behaviour ; Marketing Strategy

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Accession#	Call#	Current Location	Status	Policy	Location
015181	658.8342/PRA 015181	Main	On Shelf	Text

ID: 011012

Marketing in the Unpredictable World / Ghose, Amitabha Ed.

2007

Ghose, Amitabha Ed.	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	Hyderabad, ICFAI University Press, 2007.
Description	vii,230p.
Standard Number	81-314-0731-4

Key Words

Global Economy ; Marketing Strategy

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Accession#	Call#	Current Location	Status	Policy	Location
015125	658.835/GHO 015125	Main	On Shelf	Text