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MOSKOWITZ, HOWARD R (1) answer(s).
 
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ID:   011289


Selling Blue Elephants: hwo to make great products that people want before they even know they want them / Moskowitz, Howard R; Gofman, Alex 2007  Book
Moskowitz, Howard R Book
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Publication New Delhi, Dorling Kindersley (India) Pvt. Ltd.(Pearson Education), 2007.
Description xvi,252p.
Standard Number 81-317-1374-1
Key Words Marketing  New Product 
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Accession#Call#Current LocationStatusPolicyLocation
015385658.8/SEL 015385MainOn ShelfText