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GOFMAN, ALEX (2) answer(s).
 
SrlItem
1
ID:   011289


Selling Blue Elephants: hwo to make great products that people want before they even know they want them / Moskowitz, Howard R; Gofman, Alex 2007  Book
Moskowitz, Howard R Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Dorling Kindersley (India) Pvt. Ltd.(Pearson Education), 2007.
Description xvi,252p.
Standard Number 81-317-1374-1
Key Words Marketing  New Product 
   Reserve     Export Export
Circulation
Accession#Call#Current LocationStatusPolicyLocation
015385658.8/SEL 015385MainOn ShelfText 
2
ID:   012056


Selling Blue Elephants: How to make great products that people want before they even know they want them / Moskowitz,Howard R.; Gofman, Alex 2007  Book
Gofman, Alex Book
0 Rating(s) & 0 Review(s)
Edition 1 st ed
Publication India, Dorling Kindersley India Pvt Ltd- Pearson power, 2007.
Description xvi,252p
Standard Number 81-317-1374-1
Key Words Marketing  New Product 
   Reserve     Export Export
Circulation
Accession#Call#Current LocationStatusPolicyLocation
016466658.8/MOS/016466MainOn ShelfText