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BRAND EQUITY (3) answer(s).
 
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1
ID:   014006


Brand Equity:Consumer Based Brand Equity In Practice: Application of the CBBE Model in the Serbian Textile Market / Simovic, Marko 2010  Book
Simovic, Marko Book
0 Rating(s) & 0 Review(s)
Publication Germany, VDM Verlag Dr. Muller Aktiengesellschaft and Co. KG, 2010.
Description iii,86p.
Standard Number 978-3-639-26420-3
Key Words Brand Equity  Consumer  Brand Analysis 
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Accession#Call#Current LocationStatusPolicyLocation
018590658.827/SIM 018590MainOn ShelfText 
2
ID:   014850


Brand Management / Verma, Harsh V; Williams, Thomas A. 2006  Book
Verma, Harsh V Book
0 Rating(s) & 0 Review(s)
Edition 9th ed.
Publication New Delhi, Cengage, 2006.
Description xv, 477p.
Standard Number 81-7446-480-8
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Accession#Call#Current LocationStatusPolicyLocation
100472519.6/VER 100472MainOn ShelfText 
3
ID:   011567


Brand Management: indian context / Moorthi, Y L R 2003  Book
Moorthi, Y L R Book
0 Rating(s) & 0 Review(s)
Publication Noida, Vikas Publishing House Pvt. Ltd., 2003.
Description xi,171p.
Standard Number 81-259-1427-7
Key Words Brand Equity  Brand Success 
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Accession#Call#Current LocationStatusPolicyLocation
015860658.827/MOO 015860MainOn ShelfText