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ID: 012372

Advertising / Murthy, S N; Bhojanna, U

2007

Murthy, S N	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Excel Books, 2007.
Description	418p
Standard Number	81-7446-534-0

Key Words

Advertising ; Marketing Communication

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Accession#	Call#	Current Location	Status	Policy	Location
016691	659.1/ MUR/ 016691	Main	On Shelf	Text
016692	016692	Main	On Shelf	Text

ID: 016848

Advertising and Integrated Marketing Communication / Shah, Kruti

2018

Shah, Kruti	Book
	0 Rating(s) & 0 Review(s)

Publication	Chennai, McGrawHill, 2018.
Description	xxviii, 889p.
Standard Number	9781259026058

Key Words

Advertising ; Marketing Communication ; IMC- Situational Analysis

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Accession#	Call#	Current Location	Status	Policy	Location
021211	659.104/SHA 021211	Main	On Shelf	General

ID: 016849

Advertising and promotion: An integrated marketing communications perspective / Belch, George E.; Belch, Michael A.

2018

Belch, George E.	Book
	0 Rating(s) & 0 Review(s)

Edition	9th ed.
Publication	Chennai, Mcgraw Hill, 2018.
Description	xl, 1016p.
Standard Number	9781259026850

Key Words

Integrated Marketing ; Marketing Communication ; Communication Program

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Accession#	Call#	Current Location	Status	Policy	Location
021209	659.104/BEL 021209	Main	On Shelf	General

ID: 014096

Advertising and Promotion: An integrated marketing communications perspective / Belch, George E.; Belch, Michael A. ; Purani, Keyoor

2011

Belch, George E.	Book
	0 Rating(s) & 0 Review(s)

Edition	Sixth reprint
Publication	New York, Tata mcgraw Hill, 2011.
Description	xxxiii, 1075p.
Standard Number	978-0-07-014496-5

Key Words

Marketing Communication ; Advertising & Promotion

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Accession#	Call#	Current Location	Status	Policy	Location
018370	659.104/BEL 018370	Main	On Shelf	Text

ID: 014453

Advertising and Promotion: An integrated marketing communications perspective / Belch, George E.; Belch, Michael A.

2012

Belch, George E.	Book
	0 Rating(s) & 0 Review(s)

Edition	7th Ed.
Publication	New Delhi, Tata mcgraw Hill, 2012.
Description	xxxiii, 1075p.
Standard Number	978-0-07-014496-5

Key Words

Marketing Communication ; Advertising & Promotion

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Accession#	Call#	Current Location	Status	Policy	Location
018761	659.104/BEL 018761	Main	On Shelf	Text

ID: 015047

Advertising and Promotion: an integrated marketing communication perspective / Belch, George E.; Belch, Michael A.; Purani, Keyoor

2012

Belch, George E.	Book
	0 Rating(s) & 0 Review(s)

Edition	7th ed.
Publication	New Delhi, Tata mcgraw Hill, 2012.
Description	xxxiii, 1075p.
Standard Number	978-0-07-014496-5

Key Words

Direct Marketing ; Marketing Communication ; Media planning strategy

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Accession#	Call#	Current Location	Status	Policy
100623	659.1/BEL 100623	Main	On Shelf	Text
100624	659.1/BEL 100624	Main	On Shelf	Text
100625	659.1/BEL 100625	Main	On Shelf	Text

ID: 012080

Brand Communication: Contemporary Approaches / Das, Naveen

2007

Das, Naveen	Book
	0 Rating(s) & 0 Review(s)

Edition	First Ed.
Publication	Hyderabad, India, The ICFAI university press, 2007.
Description	viii, 220p.
Standard Number	81-314-0780-2

Key Words

Brand Marketing ; Marketing Communication ; Channels of Distribution

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Accession#	Call#	Current Location	Status	Policy	Location
016242	658. 84/ DAS/016242	Main	On Shelf	Text

ID: 016793

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.; Baack, Donald

2012

Baack, Donald	Book
	0 Rating(s) & 0 Review(s)

Edition	4th ed.
Publication	Noida, Pearson, 2012.
Description	478pg
Standard Number	9788131763292

Key Words

Advertising Management ; Marketing Communication ; E-active Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
101039	659.1/CLO 101039	Main	On Shelf	General

ID: 014849

Integrated Marketing Communication / Joshi, Rachita

2012

Joshi, Rachita	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed.
Publication	Pune, Tech-max, 2012.
Description	7-21p.
Standard Number	978-81-8492-859-4

Key Words

Advertising ; Marketing Communication

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Accession#	Call#	Current Location	Status	Policy	Location
100471	658.45/JOS 100471	Main	On Shelf	Text

ID: 016991

Internet Marketing: Integrating online & offline strategies / Roberts,Mary,Lou; Zahay,Debra

2021

Roberts,Mary,Lou	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Cengage, 2021.
Description	xxii 484p.
Standard Number	9788131531785

Key Words

Internet Marketing ; Marketing Communication ; Internet value chain

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Accession#	Call#	Current Location	Status	Policy	Location
021344	658.872/ROB 021344	Main	On Shelf	General

ID: 016183

PROMO: Integrated Marketing Communication / Guinn, Thomas C; Allen, Chris T; Semenik Richard,J; Banerjee,Moua

2017

Allen, Chris T	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Cengage Learning India Pvt Ltd., 2017.
Description	vi, 497p.
Standard Number	978-81-315-2810-5

Key Words

Marketing ; Marketing Communication ; Promotion Industry

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Accession#	Call#	Current Location	Status	Policy	Location
020534	658.84/GUI 020534	Main	On Shelf	Text

ID: 011737

Role of Marketing Communication in Brand Managment / Varma, Anil Ed.

2009

Varma, Anil Ed.	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed
Publication	Hyderabad, ICFAI University Press, 2009.
Description	viii,233p.
Standard Number	978-81-314-2143-7

Key Words

Marketing Communication ; Brand Managment

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Accession#	Call#	Current Location	Status	Policy	Location
016003	658.827/VAR 016003	Main	On Shelf	Text