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LUXURIES-MARKETING
(1)
answer(s).
Srl
Item
1
ID:
011779
Luxury Strategy: break the rules of marketing to build luxury brands
/ Kapferer, J N; Bastien, V
2009
Kapferer, J N
Book
0 Rating(s) & 0 Review(s)
Publication
london, Kogan Page India, 2009.
Description
x,323p.
Standard Number
978-0-7494-5699-3
Key Words
Product Management
;
Luxuries-Marketing
;
Luxury Goods Industry
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016181
658.8/KAP 016181
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