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MCKAIN, SCOTT
(1)
answer(s).
Srl
Item
1
ID:
011877
What customers Really want: how to bridge the gap between what your organization offers and what your clients crave
/ McKain, Scott
2005
McKain, Scott
Book
0 Rating(s) & 0 Review(s)
Publication
USA, Nelson Business, 2005.
Description
xxviii,195p.
Standard Number
0-7852-1198-5
Key Words
Consumer Behavior
;
Relationship Marketing
;
Organizational Effectiveness
;
Customer Relations-Management
;
Marketing-Psychology aspect
;
Customer Services-Management
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016265
658.812/MCK 016265
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