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CONSUMER (2) answer(s).
 
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1
ID:   014006


Brand Equity:Consumer Based Brand Equity In Practice: Application of the CBBE Model in the Serbian Textile Market / Simovic, Marko 2010  Book
Simovic, Marko Book
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Publication Germany, VDM Verlag Dr. Muller Aktiengesellschaft and Co. KG, 2010.
Description iii,86p.
Standard Number 978-3-639-26420-3
Key Words Brand Equity  Consumer  Brand Analysis 
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Accession#Call#Current LocationStatusPolicyLocation
018590658.827/SIM 018590MainOn ShelfText 
2
ID:   012122


The Retail Value Chain: How to gain competitive advantage through Efficient Consumer Response (ECR) Strategies / Finne, Sami; Sivonen, Hanna   Book
Finne, Sami Book
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Edition 1 st ed
Publication New Delhi, Kogan Page India,
Description ix,369p
Standard Number 978-0-7494-5693-6
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Accession#Call#Current LocationStatusPolicyLocation
016490338.89/FIN/016490MainOn ShelfText