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BRANDING - MARKETING (1) answer(s).
 
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ID:   012198


The Global Brand: How to create and develop lasting brand value in the world market / Hollis, Nigel 2008  Book
Hollis, Nigel Book
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Edition First ed.
Publication New Yark, Palgrave Macmillan, 2008.
Description xvii, 254p.
Standard Number 978-0-230-60622-7
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Accession#Call#Current LocationStatusPolicyLocation
016289658.827/ HOL/016289MainOn ShelfText