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FRANZEN, GIEP	(1) answer(s).

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ID: 014076

The Science and Art of Branding / Franzen, Giep

Franzen, Giep	Book
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Publication	New York, M E Sharpe,
Standard Number	978-0-7656-1791-0

Key Words

Consumer Behaviour ; Branding (Marketing) ; Brand Name Product ; Social values ; Branding (Marketing)_Management case studies

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Accession#	Call#	Current Location	Status	Policy	Location
018589	658.827/FRA 018589	Main	On Shelf	Text