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BRANDING- MARKETING (4) answer(s).
 
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1
ID:   014185


Brand Failures: The truth about the 100 biggest branding mistakes of all time / Haig, Matt 2011  Book
Haig, Matt Book
0 Rating(s) & 0 Review(s)
Edition 2nd. ed.
Publication New Delhi, Kogan Page, 2011.
Description xiv, 242p.
Standard Number 978-0-7494-6299-4
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Accession#Call#Current LocationStatusPolicyLocation
018306658.827/HAI 018306MainOn ShelfText 
2
ID:   014292


Branded Beauty: How marketing changed the way we look / Tungate, Mark 2011  Book
Tungate, Mark Book
0 Rating(s) & 0 Review(s)
Publication Great Britain, Kogan Page, 2011.
Description viii, 277p.
Standard Number 978-0-7494-6181-2
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Accession#Call#Current LocationStatusPolicyLocation
018448381.456 685 5/TUN 018448MainOn ShelfText 
3
ID:   014353


Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand / Plessis, Erik Du 2011  Book
Plessis, Erik Du Book
0 Rating(s) & 0 Review(s)
Publication Great Britain, Kogan Page, 2011.
Description xvii, 251p.
Standard Number 978-0-7494-6125-6
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Accession#Call#Current LocationStatusPolicyLocation
018449658.834 2/PLE 018449MainOn ShelfText 
4
ID:   014393


Building customer- brand relationship / Schultz, Don E.; Barnes, Beth E.; Schultz, Heidi F.; Azzaro, Marian 2009  Book
Schultz, Don E. Book
0 Rating(s) & 0 Review(s)
Publication New York, Sharpe M.E., 2009.
Description xi, 355p.
Standard Number 978-0-7656-1799-6
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Accession#Call#Current LocationStatusPolicyLocation
018637658.812/SCH 018637MainOn ShelfText