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YOUNG ADULT CONCUMERS (1) answer(s).
 
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ID:   014304


How cool brands stay hot branding to generation Y / Bergh, Joeri Van Den; Behrer, Mattias ; Kerkstoel, Gert 2011  Book
Bergh, Joeri Van Den Book
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Publication Great Btitain, Kogan Page, 2011.
Description xvii, 249p.
Standard Number 978-0-7494-6250-5
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018472658.827/BER 018472MainOn ShelfText