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YOUNG ADULT CONCUMERS
(1)
answer(s).
Srl
Item
1
ID:
014304
How cool brands stay hot branding to generation Y
/ Bergh, Joeri Van Den; Behrer, Mattias ; Kerkstoel, Gert
2011
Bergh, Joeri Van Den
Book
0 Rating(s) & 0 Review(s)
Publication
Great Btitain, Kogan Page, 2011.
Description
xvii, 249p.
Standard Number
978-0-7494-6250-5
Key Words
Product Management
;
Consumer Behavior
;
Target Marketing
;
Young Consumers
;
Young adult concumers
;
Generation
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018472
658.827/BER 018472
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