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ADVERTISING- PSYCHOLOGICAL ASPECTS (2) answer(s).
 
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1
ID:   014337


Brand Sense: Sensory secrets behind the stuff we buy / Lindstrom, Martin 2010  Book
Lindstrom, Martin Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication Great Britain, Kogan Page, 2010.
Description ix, 175p.
Standard Number 978-0-7494-6057-0
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Accession#Call#Current LocationStatusPolicyLocation
018447658.827/LIN 018447MainOn ShelfText 
2
ID:   014353


Branded Mind: What neuroscience really tells us about the puzzle of the brain and the brand / Plessis, Erik Du 2011  Book
Plessis, Erik Du Book
0 Rating(s) & 0 Review(s)
Publication Great Britain, Kogan Page, 2011.
Description xvii, 251p.
Standard Number 978-0-7494-6125-6
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Accession#Call#Current LocationStatusPolicyLocation
018449658.834 2/PLE 018449MainOn ShelfText