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CREATING VALUE
(1)
answer(s).
Srl
Item
1
ID:
014514
Business Market Management (B2B): Understanding, Creating and Delivering Value
/ Anderson, James C.; Narus, James A.; Narayandas, Das; Seshadri, V.R.
2013
Narayandas, Das
Book
0 Rating(s) & 0 Review(s)
Edition
3rd Ed.
Publication
New Delhi, Pearson, 2013.
Description
xxii, 470p.
Standard Number
978-81-317-3163-5
Key Words
Crafting Market Strategy
;
Creating Value
;
Business Channel Management
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018825
658.8/AND 018825
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