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CREATIVE STRATEGY
(1)
answer(s).
Srl
Item
1
ID:
014619
Advertising Management
/ Jethwaney, Jaishri; Jain, Shruti
2012
Jethwaney, Jaishri
Book
0 Rating(s) & 0 Review(s)
Edition
2nd Ed.
Publication
New Delhi, Oxford, 2012.
Description
xxi, 651p.
Standard Number
978-0-19-807412-0
Key Words
Advertising Research
;
Creative Strategy
;
Creative Development
;
Media Strategy
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018986
659.1/JET 018986
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