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SHETH, JAGDISH N.
(1)
answer(s).
Srl
Item
1
ID:
014727
4A's of Marketing: Creating value for customers, companies and society
/ Sheth, Jagdish N.; Sisodia, Rajendra S.
2013
Sheth, Jagdish N.
Book
0 Rating(s) & 0 Review(s)
Publication
New York, Routledge, 2013.
Description
xiii, 209p.
Standard Number
978-0-415-89835-5
Key Words
Marketing Management
;
Relationship Marketing
;
Customer Relations
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018963
658. 8/SHE 018963
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