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FORMULATING BLUE OCEAN STRATEGY (1) answer(s).
 
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ID:   014742


Blue ocean strategy: How to create uncontested market space and make the competition irrelevant / Kim, W. Chan; Mauborgne, Renee 2005  Book
Mauborgne, Renee Book
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Publication Noida, Harvard Business School, 2005.
Description xv, 240p.
Standard Number 1-59139-619-0
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018922658. 802/KIM 018922MainOn ShelfText