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MEDIA PLANNING STRATEGY
(1)
answer(s).
Srl
Item
1
ID:
015047
Advertising and Promotion: an integrated marketing communication perspective
/ Belch, George E.; Belch, Michael A.; Purani, Keyoor
2012
Belch, George E.
Book
0 Rating(s) & 0 Review(s)
Edition
7th ed.
Publication
New Delhi, Tata mcgraw Hill, 2012.
Description
xxxiii, 1075p.
Standard Number
978-0-07-014496-5
Key Words
Direct Marketing
;
Marketing Communication
;
Media planning strategy
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659.1/BEL 100623
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