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Advertising and Promotion: an integrated marketing communication perspective / Belch, George E.; Belch, Michael A.; Purani, Keyoor 2012  Book
Belch, George E. Book
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Edition 7th ed.
Publication New Delhi, Tata mcgraw Hill, 2012.
Description xxxiii, 1075p.
Standard Number 978-0-07-014496-5
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100623659.1/BEL 100623MainOn ShelfText 
100624659.1/BEL 100624MainOn ShelfText 
100625659.1/BEL 100625MainOn ShelfText