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KAUFMANN, HANS RUDIGER (1) answer(s).
 
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ID:   015156


Advertising and promotions: An integrated brand approach / Semenik, Richard J.; Allen, Chris; O'Guinn, Thomas; Kaufmann, Hans Rudiger 2012  Book
Semenik, Richard J. Book
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Edition 6th ed.
Publication New Delhi, Cengage, 2012.
Description xli, 710p.
Standard Number 9788131517383
Key Words Branding  Advertising 
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019200659.1/SEM 019200MainOn ShelfText 
019201659.1/SEM 019201MainOn ShelfText