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ID: 006285

Business of Marketing / P.Rajan Varadarajan

2001

P.Rajan Varadarajan	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Jaico Publishing House, 2001.
Description	xiv,365p.
Standard Number	81-7224-876-8

Key Words

Marketing research ; Marketing Mix ; Marketing Strategy

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Accession#	Call#	Current Location	Status	Policy	Location
002860	658.8/VAR/002860	Main	On Shelf	Text

ID: 001883

Inventory Policy / Harvard Business Review

1972

Harvard Business Review	Book
	0 Rating(s) & 0 Review(s)

Publication	USA, Harvard Business Review, 1972.
Description	167pCub No-82
Standard Number	0-86135-I43-8

Key Words

Concept & Tools ; Managing distribution invetories ; Managing Manufacture invetorie ; Organizing for inventory control

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Accession#	Call#	Current Location	Status	Policy	Location
002880	658.787	Main	On Shelf	Text

ID: 008107

Principles Of Practice Of Marketing In India / C.B.Mamoria; R.L.Joshi; N.I.Mulla

2003

Fisk, Peter	Book
	0 Rating(s) & 0 Review(s)

Edition	15th Edition
Publication	Allahabad, Kitab Mahal, 2003.
Description	932pCub No.-82
Standard Number	81-225-0079-X

Key Words

Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
011320	GEN/FIS/011320	Main	On Shelf	Text

ID: 013586

30 Day MBA in Marketing: Your Fast track guide to business success / Barrow, Colin

2011

Barrow, Colin	Book
	0 Rating(s) & 0 Review(s)

Publication	Great Bratain, Kogan page Limited, 2011.
Description	ix,241p
Standard Number	978-0-7494-6217-8

Key Words

Marketing Management ; Marketing- Study & Teaching ; Master of Business adminstration

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017415	658.8/BAR 017415	Main	On Shelf	Text

ID: 016891

9 Timeless Nuggets: Essential Marketing for the Young and Ambitious / Bambawale, Bharat

2020

Bambawale, Bharat	Book
	0 Rating(s) & 0 Review(s)

Publication	Haryana, Penguin, 2020.
Description	viii, 192
Standard Number	9780670093854

Key Words

Marketing Ideas ; Brand Marketing ; Customer Motivation

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Accession#	Call#	Current Location	Status	Policy	Location
021228	658.8/BAM 021228	Main	On Shelf	General

ID: 000198

Adding to Value Marketing: Role of Marketing in today's profit driven Organizations / Doyle, David P.

1898

Doyle, David P.	Book
	0 Rating(s) & 0 Review(s)

Publication	Kogan Page Ltd., 1898.
Description	vii,200p
Standard Number	0-7494-2175-4

Key Words

Marketing Value ; Information Technology- marketing ; Margers and Aquisition- Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
002879	658.8/DOY/002879	Main	On Shelf	Text

ID: 000320

Agriculture Marketing / Reddy, A Vidyadhar

1991

Reddy, A Vidyadhar	Book
	0 Rating(s) & 0 Review(s)

Edition	1st Ed.
Publication	Jaipur, Rupa Books Pvt. Ltd., 1991.
Description	xiv,258p.
Standard Number	81-7044-268-0

Key Words

Agricultural Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
003112	658.8/RED/003112	Main	On Shelf	Text

ID: 000321

Agriculture Marketing / Reddy, A Vidyadhar

1991

Reddy, A Vidyadhar	Book
	0 Rating(s) & 0 Review(s)

Publication	Jaipur, Printwell Publishers, 1991.
Description	xiv258p.
Standard Number	7044-268-0

Key Words

Agricultural Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
003171	658.8/VID/003171	Main	On Shelf	Text

ID: 007871

Airline Marketing and Management / Shaw, Stephen

2007

Shaw, Stephen	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed.
Publication	England, Ashgate Publishing Ltd., 2007.
Description	xi,323p.
Standard Number	978-0-7546-4820-8

Key Words

Aeronautics commercial-- marketing ; Airline - Management ; Airline - marketing

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010880	387.740688/SHA/010880	Main	On Shelf	Text

ID: 016752

All in one multiple choice questions: Marketing Specialization / Avasarikar, Dhananjay; Lahoti, Archana Y.

2017

Avasarikar, Dhananjay	Book
	0 Rating(s) & 0 Review(s)

Edition	1st Ed.
Publication	Mumbai, Himalaya, 2017.
Description	61p.
Standard Number	9789352734542

Key Words

Marketing Management- MCQs ; Contemporary Marketing Research- MCQs ; Consumer Behaviour- MCQs ; MCQs- Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
101014	658.8/AVA 101014	Main	On Shelf	General

ID: 016767

All in one multiple choice questions: Marketing specialization / Dang-Longani, Kirti; Soni, Shriprakash

2018

Soni, Shriprakash	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	Mumbai, Himalaya, 2018.
Description	60p.
Standard Number	9789352990276

Key Words

MCQs- Services marketing ; MCQs- Sales & distribution management ; Marketing specialization- MCQs

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Accession#	Call#	Current Location	Status	Policy	Location
021155	658.8/DAN 021155	Main	On Shelf	General
021156	658.8/DAN 021156	Main	On Shelf	General

ID: 016772

All in one multiple choice questions: Contemporary marketing research, Consumer behaviour / Avasarikar, Dhananjay; Lahoti, Archana Y.

2017

Avasarikar, Dhananjay	Book
	0 Rating(s) & 0 Review(s)

Edition	1 st ed.
Publication	Mumbai, Himalaya, 2017.
Description	61p.
Standard Number	9789352734542

Key Words

Contemporary marketing research-MCQs ; MCQs- Consumer behaviour ; MCQs- Marketing specialization

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Accession#	Call#	Current Location	Status	Policy	Location
021164	658.8/AVA 021164	Main	On Shelf	General
021165	658.8/AVA 021165	Main	On Shelf	General

ID: 011398

Application Exercises in Marketing: the indian context / Kumar, S Ramesh

2009

Kumar, S Ramesh	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Vikas Pub House Pvt Ltd, 2009.
Description	viii, 165p
Standard Number	81-259-0898-6

Key Words

Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
015456	658.8/KUM 015456	Main	On Shelf	Text

ID: 000378

Application Exercises in Marketing / S. Ramesh Kumar

2000

S. Ramesh Kumar	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Vikas Publishing House Pvt. Ltd., 2000.
Standard Number	81-259-9898-6

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Accession#	Call#	Current Location	Status	Policy	Location
002870	658.8/KUM/002870	Main	On Shelf	Text

ID: 011993

Argicultural Marketing Strategies in India / Raj, Mohan J

2009

Raj, Mohan J	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Abhijeet Publications, 2009.
Description	x,183p
Standard Number	978--93-80031-18-7

Key Words

Agricultural Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
016406	658.8/RAJ/016406	Main	On Shelf	Text

ID: 016913

Art of Digital Marketing: The Definitive guide to creating strategic, targeted and measurable online compaigns / Dodson, Ian

2017

Dodson, Ian	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Wiley, 2017.
Description	viii, 385p.
Standard Number	9788126564408

Key Words

Digital Marketing ; Digital Advertising ; Email Marketing

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Accession#	Call#	Current Location	Status	Policy	Location
021260	658.8/DOD 021260	Main	On Shelf	General

ID: 000484

Basic Marketing : a global-managerial approach / Perreault, William D; Mccarthy, E Jerome

2006

Perreault, William D	Book
	0 Rating(s) & 0 Review(s)

Edition	5th ed
Publication	New Delhi, Tata McGraw-Hill publishing co, 2006.
Standard Number	0-07-062018-0

Key Words

Marketing Mix ; Marketing Orientation Customer Value ; Marketing Strategy & Planning ; Cultural Diversity ; Marketing Value

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Accession#	Call#	Current Location	Status	Policy
005126	658.8/PER/005126	Main	On Shelf	Text
005127	658.8/PER/005127	Main	On Shelf	Text
005128	658.8/PER/005128	Main	On Shelf	Text
005129	658.8/PER/005129	Main	On Shelf	Text
005130	658.8/PER/005130	Main	On Shelf	Text

ID: 000485

Basic Marketing A Golbal Managerial Approach / William D. Perreault; E. Jerome McCarthy

2002

William D. Perreault	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Tata McGraw Hill Pub. Co., 2002.
Standard Number	0-07-04897-2

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002915	658.8/PER/002915	Main	On Shelf	Text

ID: 000494

Basics of Marketing / Dr. Prakash Chandra. Pardeshi

2002

Dr. Prakash Chandra. Pardeshi	Book
	0 Rating(s) & 0 Review(s)

Publication

Pune, Nirali Prakashan, 2002.

Key Words

Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
002917	658.8/PAR/002917	Main	On Shelf	Text
002920	658.8/PAR/002920	Main	Missing	Missing books upto 2009-10

ID: 000495

Basics of Marketing / P.C.Pardeshi

2002

P.C.Pardeshi	Book
	0 Rating(s) & 0 Review(s)

Publication

Pune, Nirali Prakashan, 2002.

Key Words

Marketing Management

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Accession#	Call#	Current Location	Status	Policy	Location
001933	658.8/PAR/001933	Main	On Shelf	Text