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ID: 000254

Adverrising Management / Manendra Mohan

1989

Manendra Mohan	Book
	0 Rating(s) & 0 Review(s)

Publication	New Delhi, Tata McGraw -Hill Publishing,
Standard Number	0-07-451780-5

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006248	659.1/MOH/006248	Main	On Shelf	Text

ID: 000255

Adversing Management / Kulkarni, M V

2000

M. V. Kulkarni	Book
	0 Rating(s) & 0 Review(s)

Publication	Everst Publishing, 2000.
Standard Number	81-7660-047-4

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Accession#	Call#	Current Location	Status	Policy	Location
006206	659.1/KUL/006206	Main	On Shelf	Text

ID: 000258

Adverting and intergated brand probmotion / O'Guinn, Thomas C; Allen, Chris T; Semenik, Richard J

2006

O'Guinn, Thomas C	Book
	0 Rating(s) & 0 Review(s)

Publication	Australia, Thomson south-western,
Standard Number	0-324-31132-X

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009038	659/O'GN/009038	Main	On Shelf	Text

ID: 007507

Advertising: Principles and practice / Wells, William; Burnett, John; Moriarty, Sandra

2003

Wells, William	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed.
Publication	New Delhi, Pearson Education, 2003.
Description	xxxii,599p
Standard Number	81-7758-012-4

Key Words

Advertising

Links

'Location'

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Accession#	Call#	Current Location	Status	Policy
010247	659.1/WEL/010247	Main	On Shelf	Text
010248	659.1/WEL/010248	Main	On Shelf	Text
010249	659.1/WEL/010249	Main	On Shelf	Text
010250	659.1/WEL/010250	Main	On Shelf	Text
010251	659.1/WEL/010251	Main	On Shelf	Text

ID: 007534

Advertising / Jefkins, Frank; Yadin, Daniel

2006

Yadin, Daniel	Book
	0 Rating(s) & 0 Review(s)

Edition	4rth ed.
Publication	New Delhi, Pearson Education, 2006.
Description	416p.
Standard Number	81-317-0382-7

Key Words

Advertising

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Accession#	Call#	Current Location	Status	Policy
010335	659.1/JEF/010335	Main	On Shelf	Text
010336	659.1/JEF/010336	Main	On Shelf	Text
010337	659.1/JEF/010337	Main	On Shelf	Text
010338	659.1/JEF/010338	Main	On Shelf	Text
010339	659.1/JEF/010339	Main	On Shelf	Text

ID: 008153

Advertising: principles and practice / Wells, William; Moriarty, Sandra; Burnett, John

2007

Wells, William	Book
	0 Rating(s) & 0 Review(s)

Edition	7th ed.
Publication	New Delhi, Prentice-Hall of India Pvt Ltd, 2007.
Description	xxix,592p.
Standard Number	978-81-203-3304-8

Key Words

Advertising

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011366	659.1/WEL/011366	Main	On Shelf	Text
011367	659.1/WEL 011367	Main	On Shelf	Text
011368	659.1/WEL 011368	Main	On Shelf	Text
011369	659.1/WEL 011369	Main	On Shelf	Text
011370	659.1/WEL 011370	Main	On Shelf	Text

ID: 009267

Advertising: principles and practice / Wells, William; Moriarty, Sandra; Burnett, John

2008 (2013) Book

Wells, William	Book
	0 Rating(s) & 0 Review(s)

Edition	7th ed.
Publication	New Delhi, PHI Learning Pvt Ltd., 2008.
Description	xxix,592p.Replace by student
Standard Number	978-81-203-3304-8

Key Words

Advertising ; Advertising and Public Relations

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013297	659.1/WEL/013297	Main	On Shelf	Text
013298	659.1/WEL/013298	Main	On Shelf	Text
013299	659.1/WEL/013299	Main	On Shelf	Text

ID: 008770

Advertising Management / Mittal, A C; Sharma, B S

2006

Mittal, A C	Book
	0 Rating(s) & 0 Review(s)

Publication	Delhi, Vista International Publishing House, 2006.
Description	276p.
Series	VIPH MANAGEMENT SERIES-2
Standard Number	81-89652-69-9

Key Words

Advertising Management

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012590	659.1/MIT/012590	Main	On Shelf	Text
012591	659.1/MIT/012591	Main	On Shelf	Text

ID: 000256

Advertising : trends and cases / Sreenath, Kanugovi ed

2003

Sreenath, Kanugovi ed	Book
	0 Rating(s) & 0 Review(s)

Publication	The ICFAI university press, 2003.
Description	vi,188p
Standard Number	81-7881-157-X

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008753	659.1/SRE/008753	Main	On Shelf	Text

ID: 000257

Advertising agencies : trends and cases / Sarathy, V Partha ed

2005

Sarathy, V Partha ed	Book
	0 Rating(s) & 0 Review(s)

Publication	The ICFAI university press, 2005.
Description	vii,205p
Standard Number	81-7881-798-5

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008754	659.1/SAR/008754	Main	On Shelf	Text

ID: 000263

Advertising Agencies Global & Indian Perspect / S.Shiva Ramu

1991

S.Shiva Ramu	Book
	0 Rating(s) & 0 Review(s)

Publication	Jaipur, Printwell, 1991.
Standard Number	81-7044-261-3

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006123	659.1/RAM/006123	Main	On Shelf	Text

ID: 000264

Advertising an introductory text / Chunawalla, S A

2003

Chunawalla, S A	Book
	0 Rating(s) & 0 Review(s)

Publication	Mumbai, Himalaya Publishing House, 2003.
Description	233p.

Key Words

Advertising

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007996	659.1/CHU/007996	Main	On Shelf	Text

ID: 007594

Advertising and Promotion: integrated marketing communications perspective / Belch, George E

2007

Belch, George E	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed.
Publication	New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2007.
Description	xxvi
Standard Number	0-07-253676-4

Key Words

Marketing ; Advertising

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010005	659.1/BEL/010005	Main	On Shelf	Text
010006	659.1/BEL/010006	Main	On Shelf	Text
010007	659.1/BEL/010007	Main	On Shelf	Text
010008	659.1/BEL/010008	Main	On Shelf	Text
010009	659.1/BEL/010009	Main	On Shelf	Text
010010	659.1/BEL/010010	Main	On Shelf	Text

ID: 012464

Advertising and Promotion / Belch, George E; Belch, Michael A

2004

Belch, George E	Book
	0 Rating(s) & 0 Review(s)

Edition	6th Ed.
Publication	New Delhi, Tata McGraw Hill Publishing Co. Ltd., 2004.
Description	779p
Standard Number	0-07-058194-0

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009484	659.1/BEL 009484	Main	On Shelf	Text
009485	659.1/BEL 009485	Main	On Shelf	Text

ID: 015047

Advertising and Promotion: an integrated marketing communication perspective / Belch, George E.; Belch, Michael A.; Purani, Keyoor

2012

Belch, George E.	Book
	0 Rating(s) & 0 Review(s)

Edition	7th ed.
Publication	New Delhi, Tata mcgraw Hill, 2012.
Description	xxxiii, 1075p.
Standard Number	978-0-07-014496-5

Key Words

Direct Marketing ; Marketing Communication ; Media planning strategy

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100623	659.1/BEL 100623	Main	On Shelf	Text
100624	659.1/BEL 100624	Main	On Shelf	Text
100625	659.1/BEL 100625	Main	On Shelf	Text

ID: 015156

Advertising and promotions: An integrated brand approach / Semenik, Richard J.; Allen, Chris; O'Guinn, Thomas; Kaufmann, Hans Rudiger

2012

Semenik, Richard J.	Book
	0 Rating(s) & 0 Review(s)

Edition	6th ed.
Publication	New Delhi, Cengage, 2012.
Description	xli, 710p.
Standard Number	9788131517383

Key Words

Branding ; Advertising

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019200	659.1/SEM 019200	Main	On Shelf	Text
019201	659.1/SEM 019201	Main	On Shelf	Text

ID: 014938

Advertising and Sales Promotion: Concepts & Strategies / Gupta, A.S.

2008

Gupta, A.S.	Book
	0 Rating(s) & 0 Review(s)

Publication	Pune, Everest, 2008.
Description	407p.

Key Words

Advertising Management ; Sales Promotion ; Advertising Business

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100544	659.1/GUP 100544	Main	On Shelf	Text

ID: 011370

Advertising and Sales Promotion / Mittal, Arun

2008

Mittal, Arun	Book
	0 Rating(s) & 0 Review(s)

Edition	1st ed.
Publication	Delhi, Wisdom Publication, 2008.
Description	536p
Standard Number	81-89547-42-9

Key Words

Sales Promotion ; Integrated Marketing Communication

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Accession#	Call#	Current Location	Status	Policy
015626	659.1/MIT 015626	Main	On Shelf	Text
015627	659.1/MIT 015627	Main	On Shelf	Text
015628	659.1/MIT 015628	Main	On Shelf	Text
015629	659.1/MIT 015629	Main	Missing	Missing books 2010-11
015630	659.1/MIT 015630	Main	On Shelf	Text

ID: 008417

Advertising and Sales Promotion / Kazmi, S HH; Batra, Satish K

2008

Batra, Satish K	Book
	0 Rating(s) & 0 Review(s)

Edition	3rd ed.
Publication	New Delhi, Excel Books, 2008.
Description	xix,658p.
Standard Number	978-81-7446-639-6

Key Words

Advertising ; Sales Promotion

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011770	659.1/KAZ/011770	Main	On Shelf	Text
011771	659.1/KAZ/011771	Main	On Shelf	Text
011772	659.1/KAZ/011772	Main	On Shelf	Text
011773	659.1/KAZ/011773	Main	On Shelf	Text
011774	659.1/KAZ/011774	Main	On Shelf	Text

ID: 007537

Advertising and Sales Promotion / Kazmi, S H H; Batra, Satish K

2004

Kazmi, S H H	Book
	0 Rating(s) & 0 Review(s)

Edition	2nd ed.
Publication	New Delhi, Excel Books, 2004.
Description	xiii,633p.
Standard Number	81-7446-394-1

Key Words

Advertising ; Sales and Promotion

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010076	659.1/KAZ/010076	Main	On Shelf	Text
010077	659.1/KAZ/010077	Main	On Shelf	Text
010078	659.1/KAZ/010078	Main	On Shelf	Text
010079	659.1/KAZ/010079	Main	On Shelf	Text
010080	659.1/KAZ/010080	Main	On Shelf	Text