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ALLEN, CHRIS T (2) answer(s).
 
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1
ID:   000258


Adverting and intergated brand probmotion / O'Guinn, Thomas C; Allen, Chris T; Semenik, Richard J 2006  Book
O'Guinn, Thomas C Book
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Publication Australia, Thomson south-western,
Standard Number 0-324-31132-X
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009038659/O'GN/009038MainOn ShelfText 
2
ID:   016183


PROMO: Integrated Marketing Communication / Guinn, Thomas C; Allen, Chris T; Semenik Richard,J; Banerjee,Moua 2017  Book
Allen, Chris T Book
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Publication Delhi, Cengage Learning India Pvt Ltd., 2017.
Description vi, 497p.
Standard Number 978-81-315-2810-5
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020534658.84/GUI 020534MainOn ShelfText