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658.827 (146) answer(s).
 
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1
ID:   006209


22 Immutable Laws Of Branding / Ries, Al ; Ries, Laura 1998  Book
Ries, Al Book
0 Rating(s) & 0 Review(s)
Publication New York, Harper Business, 1998.
Standard Number 0-88-730937--2
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Accession#Call#Current LocationStatusPolicyLocation
006266658.827/RIE/006266MainOn ShelfText 
2
ID:   000046


24 Brand Mantras: finding a place in the minds and hearts of consumers / Kapoor, Jagdeep 2001  Book
Kapoor, Jagdeep Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Response Books, 2001.
Standard Number 0-7619-9525-0
Key Words Branding  Brand Management 
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006263658.827/KAP/006263MainOn ShelfText 
3
ID:   000048


27 Brand Practices / Jagdeep Kapoor 2004  Book
Jagdeep Kapoor Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Macmillan, 2004.
Standard Number 1403-92401-5
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006310658.827/KAP/006310MainOn ShelfText 
4
ID:   013893


7 Principles of Brand Management / Gupta, Nitish Rai 2011  Book
Gupta, Nitish Rai Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Tata McGraw Hill Education Private Limited, 2011.
Description vii,122p
Standard Number 978-0-07-068090-6
Key Words Brand - Principles 
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018164658.827/GUP 018164MainOn ShelfText 
5
ID:   010569


9 Brand Shaastras: nine successful brand strategies to build winning brands / Kapoor, Jagdeep 2009  Book
Kapoor, Jagdeep Book
0 Rating(s) & 0 Review(s)
Edition 2nd ed.
Publication New Delhi, Response Books, 2009.
Description xiii,91p.
Standard Number 978-81-321-0229-8
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014775658.827/KAP 014775MainOn ShelfText 
6
ID:   006240


Art of Brand / Sengupta, S R 1995  Book
Sengupta, S R Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Rupa & Co., 1995.
Standard Number 81-7167-309-0
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006251658.827/SEN/006251MainOn ShelfText 
7
ID:   008683


Authentic Personal Branding: new blueprint for building and aligning a powerful leadership brand / Rampersad, Hubert K 2008  Book
Rampersad, Hubert K Book
0 Rating(s) & 0 Review(s)
Publication New Delhi, Sara Books Pvt. Ltd., 2008.
Description xvi,226p.
Standard Number 978-81-89265-05-9
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012378658.827/RAM/012378MainOn ShelfText 
012379658.827/RAM/012379MainOn ShelfText 
012380658.827/RAM/012380MainOn ShelfText 
8
ID:   007790


B2B Brand Management: with the cooperation of ines michi / Kotler, Philip; Pfoertsch, Waldemar 2006  Book
Kotler, Philip Book
0 Rating(s) & 0 Review(s)
Publication Germany, Springer Berlin, 2006.
Description xvi,357p
Standard Number 3-540-25360-2
Key Words Brand Management 
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010839658.827/KOT/010839MainOn ShelfText 
9
ID:   008635


Become the Brand of Choice / Hartman, Jason 2007  Book
Hartman, Jason Book
0 Rating(s) & 0 Review(s)
Publication Mumbai, Jaico Publishing House, 2007.
Description 302p.
Standard Number 978-81-7992-756-4
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Accession#Call#Current LocationStatusPolicyLocation
012249658.827/HAR/012249MainOn ShelfText 
012250658.827/HAR/012250MainOn ShelfText 
012251658.827/HAR/012251MainOn ShelfText 
10
ID:   010177


Best Practice Cases in Branding: lessons from the worlds strongest brands / Keller, Kevin Lane 2008  Book
Keller, Kevin Lane Book
0 Rating(s) & 0 Review(s)
Publication South Asia, Pearson Education, 2008.
Description 382p.
Standard Number 978-81-317-2115-5
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014371658.827/KEL/014371MainOn ShelfText 
014372658.827/KEL/014372MainOn ShelfText 
11
ID:   000529


Big Brands Big Trouble / Jack Trout   Book
Jack Trout Book
0 Rating(s) & 0 Review(s)
Edition 1st
Publication Chennai, East West Books(Madras) Pvt.Ltd.,
Standard Number 8186852-81-6
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Accession#Call#Current LocationStatusPolicyLocation
006278658.827/TRO/006278MainOn ShelfText 
12
ID:   011691


Brand Alliances: new models of networking / Gopalakrishnan P S Ed. 2007  Book
Gopalakrishnan P S Ed. Book
0 Rating(s) & 0 Review(s)
Edition 1st ed.
Publication Hyderabad, ICFAI University Press, 2007.
Description x,195p.
Standard Number 81-314-0845-0
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015957658.827/GOP 015957MainOn ShelfText 
13
ID:   000603


Brand Asset Management / Scott M. Davis 2002  Book
Scott M. Davis Book
0 Rating(s) & 0 Review(s)
Edition 1st
Publication Canada, Jossey-Bass, 2002.
Standard Number o-7879-6394-1
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Accession#Call#Current LocationStatusPolicyLocation
006280658.827/DAV/006280MainOn ShelfText 
14
ID:   014007


Brand Attachment: Construct, Consequences, and Causes / Park, Whan C.; Maclnnis, Deborah J.; Priester, Joseph 2008  Book
Park, Whan C. Book
0 Rating(s) & 0 Review(s)
Publication USA, NOW, 2008.
Description ix,40p.
Standard Number 978-1-60198-100-4
Key Words Marketing Management  Branding 
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018591658.827/PAR 018591MainOn ShelfText 
15
ID:   011692


Brand Building: new dimension / Krishna, A V Bala Ed. 2008  Book
Krishna, A V Bala Ed. Book
0 Rating(s) & 0 Review(s)
Edition 1st ed.
Publication Hyderabad, ICFAI University Press, 2008.
Description x,297p.
Standard Number 978-81-314-1510-8
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015958658.827/KRI 015958MainOn ShelfText 
16
ID:   007622


Brand child: Remarkable insights into the minds of today's global kids and their relationships with brands / Brown, Millward; Lindstrom, Martin; Seybold, Patricia B 2003  Book
Brown, Millward Book
0 Rating(s) & 0 Review(s)
Publication Kogan Page India, 2003.
Description xxviii,321p.
Standard Number 0-7494-4443-6
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010675658.827/BRO/010675MainOn ShelfText 
17
ID:   008681


Brand Culture / Schroeder, Jonathan E Ed.; Salzer-Morling, Miriam Ed. 2006  Book
Schroeder, Jonathan E Ed. Book
0 Rating(s) & 0 Review(s)
Publication Oxon, Routledge, 2006.
Description xv,218p.
Standard Number 0-415-35599-0
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012374658.827/SCH/012374MainOn ShelfText 
18
ID:   011693


Brand Equity Measurement: concepts and applications / Harish, R Ed.; Gopalakrishnan, P S Ed. 2007  Book
Harish, R Ed. Book
0 Rating(s) & 0 Review(s)
Edition 1st ed.
Publication Hyderabad, ICFAI University Press, 2007.
Description xii,200p.
Standard Number 81-314-1228-2
Key Words Branding  Brand Valuation 
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015959658.827/HAR 015959MainOn ShelfText 
19
ID:   014006


Brand Equity:Consumer Based Brand Equity In Practice: Application of the CBBE Model in the Serbian Textile Market / Simovic, Marko 2010  Book
Simovic, Marko Book
0 Rating(s) & 0 Review(s)
Publication Germany, VDM Verlag Dr. Muller Aktiengesellschaft and Co. KG, 2010.
Description iii,86p.
Standard Number 978-3-639-26420-3
Key Words Brand Equity  Consumer  Brand Analysis 
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018590658.827/SIM 018590MainOn ShelfText 
20
ID:   014185


Brand Failures: The truth about the 100 biggest branding mistakes of all time / Haig, Matt 2011  Book
Haig, Matt Book
0 Rating(s) & 0 Review(s)
Edition 2nd. ed.
Publication New Delhi, Kogan Page, 2011.
Description xiv, 242p.
Standard Number 978-0-7494-6299-4
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018306658.827/HAI 018306MainOn ShelfText 
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