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ID014484
Call Number658.8/KOT
Title ProperPrinciples of Marketing
Other Title InformationA south asian perspective
LanguageENG
AuthorKotler, Philip ;  Armstrong, Gary ;  Agnihotri, Prafulla Y. ;  Haque, Ehsan ul
Edition Statement13th Ed.
PublicationNoida,  Pearson Education,  2011.
Descriptionxix,514p.
Standard Number978-81-317-3101-7
Price. QualificationRs.650/-
Classification Number658.8
Key WordsMarketing Management ;  Customer driven strategy and mix ;  Extending marketing


 
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Accession#Call#Current LocationStatusPolicyLocation
018856658.8/KOT 018856MainOn ShelfText